Consumer Behavior

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Influence, New and Expanded

Robert B. Cialdini

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Blue Ocean Strategy

W. Chan Kim

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Wanting

Luke Burgis

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Easy Money

Ben McKenzie

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The Predictably Irrational

Dan Ariely

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Hoodwinked

Mara Einstein, Ph. D.

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The Culture Code

Clotaire Rapaille

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Overdressed

Elizabeth L. Cline

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Richistan

Robert Frank

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Blue Ocean Strategy

W. Chan Kim

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The 11 Laws of Likability

Michelle Tillis Lederman

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Behavioural Economics

David Orrell

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Cheap

Ellen Ruppel Shell

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Customer Centricity

Peter Fader

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Hug Your Haters

Jay Baer

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Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the

Kinsley Thorley

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Slow Down, Sell Faster

Kevin Davis

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American Bulk

Emily Mester

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Arriving Today

Christopher Mims

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Chasing Cool

Noah Kerner

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Focus on Your Customer

Brian Tracy

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Foolproof

Greg Ip

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Heart and Sell

Shari Levitin

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How to Change Minds

Rob Jolles

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How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and P…

Steve Dey

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How We Eat

Paco Underhill

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Knowledge and the Wealth of Nations

David Warsh

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Mindmasters

Sandra Matz

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Non-Obvious

Rohit Bhargava

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Perception

Franziska Iseli

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PreachersNSneakers

Anonymous

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Real Influence

Mark Goulston

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The Customer Centricity Playbook

Peter Fader

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The Money Pizza

Fleur Iannazzo

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The Power of Fifty Bits

Bob Nease, Ph.D.

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The Shocking Truth About Consumerism

Zoey Fraisers

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Utopia Is Creepy

Nicholas Carr

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Wallet Activism

Tanja Hester

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What Women Want

Paco Underhill

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What Your Customer Wants and Can't Tell You

Melina Palmer

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Winning on Purpose

Fred Reichheld

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100 Proven Ways to Acquire and Keep Clients for Life

C. Richard Weylman

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Accountable

Michael O'Leary

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Adjust

Alessandra Di Lorenzo

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Aesthetic Intelligence

Pauline Brown

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AI Meets UX: Designing the Next Generation of User- Centered Products

Wandher Souza

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All You Can Pay

Anna Bernasek

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Amp Up Your Sales

Andy Paul