Consumer Behavior

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Influence, New and Expanded

Robert B. Cialdini

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The Predictably Irrational

Dan Ariely

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Blue Ocean Strategy

W. Chan Kim

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Easy Money

Ben McKenzie

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Hoodwinked

Mara Einstein, Ph. D.

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Blue Ocean Strategy

W. Chan Kim

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The Culture Code

Clotaire Rapaille

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Wanting

Luke Burgis

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American Bulk

Emily Mester

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Mindmasters

Sandra Matz

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Overdressed

Elizabeth L. Cline

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The Shocking Truth About Consumerism

Zoey Fraisers

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Built on Belief

Matt Marcotte

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Cheap

Ellen Ruppel Shell

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Predictive Analytics

Eric Siegel

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Real Influence

Mark Goulston

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Resurrecting Retail

Doug Stephens

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The $12 Million Stuffed Shark

Don Thompson

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Utopia Is Creepy

Nicholas Carr

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Aesthetic Intelligence

Pauline Brown

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AI Meets UX: Designing the Next Generation of User- Centered Products

Wandher Souza

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Amp Up Your Sales

Andy Paul

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Arriving Today

Christopher Mims

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Binge Times

Dade Hayes

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Blindsight

Matt Johnson

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Chasing Cool

Noah Kerner

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Digital Customer Success

Nick Mehta

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Hug Your Haters

Jay Baer

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In Cheap We Trust

Lauren Weber

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Persuading People to Buy

Marcia Yudkin

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Plenitude

Juliet B. Schor

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R.E.D. Marketing

Greg Creed

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Richistan

Robert Frank

Book Summary

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Summary of Nir Eyal with Ryan Hoover's Hooked

Falcon Press

Book Summary

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Summary, Analysis & Review of Jonah Berger's Contagious

Instaread

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The 11 Laws of Likability

Michelle Tillis Lederman

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The Inner Game of Selling

Ron Willingham

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The Middle-Class Millionaire

Russ Alan Prince

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The Ultimate Marketing Engine

John Jantsch

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The Way We'll Be

John Zogby

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Winning Her Business

Bridget Brennan

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Youtility

Jay Baer

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100 Proven Ways to Acquire and Keep Clients for Life

C. Richard Weylman

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Accountable

Michael O'Leary

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Adjust

Alessandra Di Lorenzo

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All You Can Pay

Anna Bernasek

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Behavioural Economics

David Orrell

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Billion Dollar Brand Club

Lawrence Ingrassia