Consumer Behavior

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Influence, New and Expanded

Robert B. Cialdini

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Easy Money

Ben McKenzie

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Blue Ocean Strategy

W. Chan Kim

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The Predictably Irrational

Dan Ariely

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Hoodwinked

Mara Einstein, Ph. D.

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Wanting

Luke Burgis

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The Culture Code

Clotaire Rapaille

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Blue Ocean Strategy

W. Chan Kim

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Aesthetic Intelligence

Pauline Brown

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American Bulk

Emily Mester

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Richistan

Robert Frank

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Behavioural Economics

David Orrell

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Mindmasters

Sandra Matz

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Real Influence

Mark Goulston

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The Middle-Class Millionaire

Russ Alan Prince

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AI Meets UX: Designing the Next Generation of User- Centered Products

Wandher Souza

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Billion Dollar Brand Club

Lawrence Ingrassia

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Blindsight

Matt Johnson

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Customer Centricity

Peter Fader

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Digital Customer Success

Nick Mehta

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Green Giants

E. Freya Williams

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More From Less

Andrew McAfee

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Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the

Kinsley Thorley

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Non-Obvious

Rohit Bhargava

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Overdressed

Elizabeth L. Cline

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Perception

Franziska Iseli

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Persuading People to Buy

Marcia Yudkin

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Predictive Analytics

Eric Siegel

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Resurrecting Retail

Doug Stephens

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Selling With Heart: Growing Your Business With Authenticity and Trust

Kym Cousins

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Superfandom

Zoe Fraade-Blanar

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Swiped

Adam Levin

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The $12 Million Stuffed Shark

Don Thompson

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The Convenience Revolution

Shep Hyken

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The Hidden YES

Matt Sucha

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The Jobs to Be Done Playbook

Jim Kalbach

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The Shocking Truth About Consumerism

Zoey Fraisers

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What Your Customer Wants and Can't Tell You

Melina Palmer

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Winning on Purpose

Fred Reichheld

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Woo, Wow, and Win

Patricia O'Connell

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100 Proven Ways to Acquire and Keep Clients for Life

C. Richard Weylman

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Accountable

Michael O'Leary

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Adjust

Alessandra Di Lorenzo

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All You Can Pay

Anna Bernasek

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Amp Up Your Sales

Andy Paul

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Arriving Today

Christopher Mims

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Avoiding the Pitfalls of Impulse Buying

Jez Grimes

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Binge Times

Dade Hayes