Consumer Behavior

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Influence

Robert B. Cialdini

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The Millionaire Next Door

Thomas J. Stanley

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Blue Ocean Strategy

W. Chan Kim

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The Paradox of Choice

Barry Schwartz

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Influence, New and Expanded

Robert B. Cialdini

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The Psychology of Selling

Brian Tracy

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Oversubscribed

Daniel Priestley

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Scientific Advertising

Claude C. Hopkins

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Predictably Irrational, Revised and Expanded Edition

Dan Ariely

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This Is Service Design Thinking

Various Authors

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Asking For Trouble

Jon Cohen

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Become Immune to Manipulation: How They Are Manipulating You (And How to Resist It)

Noah Revoy

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Customer Service Training 101

Renee Evenson

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Empire of Things

Frank Trentmann

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Good Services

Lou Downe

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Smashvertising

Drew Eric Whitman

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The Hidden Persuaders

Vance Packard

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What Customers Crave

Nicholas Webb

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100 Proven Ways to Acquire and Keep Clients for Life

C. Richard Weylan

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AI Marketing

Eliane Karsaklian

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Blue Ocean Strategy with Harvard Business Review Classic Article "Red Ocean Traps" (2 Books)

W. Chan Kim

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Consumer Minds at Work: How Behavioral Economics Shapes Business Success

Jaxon L. Cruz

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Customer Service Training 101

Renee Evenson

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Customer Service Training for Frontline Personnel

Kimberly Peters

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Customer Service Training for Service Technicians

Kimberly Peters

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Design for Impact

Erin Weigel

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Digital Customer Success

Nick Mehta

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Elite China

Pierre Xiao Lu

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Event Management Mastery: An Useful Practical Guide to Planning Corporate, Social, Virtual, and Hybr

Deepak

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Flipping Coins for Profit

Russel Ison

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Get Clients Now! (TM)

C. Hayden

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Go Big or Go Home

Diana Kander

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Great Customer Service Over the Telephone

Kimberly Peters

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Guerrilla Marketing, 4th Edition

Jay Conrad Levinson

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How to Interact with All Kinds of Customers

Kimberly Peters

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Learn to Negotiate With Your Clients

Digital World

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Like

Martin Reeves

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Marketing For Dummies

Jeanette McMurtry, MBA

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Mastering Customer Success

Jeff Mar

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Narrative Economics

Robert J. Shiller

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Quantum Marketing

Raja Rajamannar

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Running With Purpose

Jim Weber

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Secrets of Question-Based Selling

Thomas Freese

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Service Recovery Skills

Kimberly Peters

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Subscription Marketing

Anne Janzer

Book Summary

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Summary of Tim Wu's The Attention Merchants

IRB Media

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The Business of Joy

Lisa W. Miller

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The Cultural Intelligence Difference

David Livermore