Business Storybook

Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you'll learn: • How to remain nimble in times of tremendous change. • How to reinvent a six-decade-old iconic brand. • How to know when to build it yourself or bring in the experts. • When to change the entire way you do business. And much, much more.

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy... until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you'll learn: • How to recognize underserved sections of a market. • How rejection by every company in the business doesn't mean it's time to quit. • How to determine what people want and how to get it to them. • And how to employ marketing campaigns that will change the way people live.

Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino's Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino's unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino's are outlined in this book. Through the story of the Domino's, you'll learn: • How to create meaningful innovation without changing the core of the product that people already love. • How to recognize and take advantage of unique opportunities to alleviate your customers' pain points. • How to grow a company by taking a holistic approach to the business. • And, the importance of delivering a quality experience that will keep customers calling for more. • Accompanying figures are available in the audiobook companion PDF download.

The Business Storybook series is designed as a branded family of titles conceived and managed by the HCL team. Based on market research on the most compelling organizations of interest to business book buyers, the series will feature a simple, easy-to-follow format consistent across each title designed to help business leaders and entrepreneurs to quickly understand key success practices from these companies and apply them to their own organization. The book is written as a narrative and consistently answers these questions for each company: • How was the original idea for the company differentiated from competitors, and how has it evolved as competitors responded? • What operational tactics have they used to execute effectively on the vision? • What unique sales and marketing tactics and customers experiences have they implemented to attract and retain customers? • How have they built an internal culture that attracts and retains the kind of talent required for them to continue succeeding? • How does the company position itself to the media, investors, and partners to build a strong eco-system of support? The books are "unauthorized" without requiring any co-operation with the companies themselves. The writers will undergo extensive research, including interviews with industry experts who have observed these companies dominate their market. The reader experience will be enjoyable, efficient and practical….the ultimate "airplane read" that enables emerging and established leaders to learn and replicate these success factors in their own environment.

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you'll learn: • How to build a nimble company culture that supports innovation and growth. • How to return a forgotten brand to the spotlight. • How to recognize and build upon successful business lines, while letting go of underperforming initiatives. • When to change the entire way you do business. And much, much more.