The NBA Story

The Business Storybook series is designed as a branded family of titles conceived and managed by the HCL team. Based on market research on the most compelling organizations of interest to business book buyers, the series will feature a simple, easy-to-follow format consistent across each title designed to help business leaders and entrepreneurs to quickly understand key success practices from these companies and apply them to their own organization. The book is written as a narrative and consistently answers these questions for each company:
• How was the original idea for the company differentiated from competitors, and how has it evolved as competitors responded?
• What operational tactics have they used to execute effectively on the vision?
• What unique sales and marketing tactics and customers experiences have they implemented to attract and retain customers?
• How have they built an internal culture that attracts and retains the kind of talent required for them to continue succeeding?
• How does the company position itself to the media, investors, and partners to build a strong eco-system of support? The books are "unauthorized" without requiring any co-operation with the companies themselves.
The writers will undergo extensive research, including interviews with industry experts who have observed these companies dominate their market. The reader experience will be enjoyable, efficient and practical….the ultimate "airplane read" that enables emerging and established leaders to learn and replicate these success factors in their own environment.