Princeton Studies in Political Behavior

The "silent majority"-a phrase coined by Richard Nixon in 1969 in response to Vietnam War protests and later used by Donald Trump as a campaign slogan-refers to the supposed wedge that exists between protestors in the street and the voters at home. The Loud Minority upends this view by demonstrating that voters are in fact directly informed and influenced by protest activism. Consequently, as protests grow in America, every facet of the electoral process is touched by this loud minority, benefiting the political party perceived to be the most supportive of the protestors' messaging. Drawing on historical evidence, statistical data, and detailed interviews about protest activity since the 1960s, Daniel Gillion shows that electoral districts with protest activity are more likely to see increased voter turnout at the polls. Surprisingly, protest activities are also moneymaking endeavors for electoral politics, as voters donate more to political candidates who share the ideological leanings of activists. Finally, protests are a signal of political problems, encouraging experienced political challengers to run for office and hurting incumbents' chances of winning reelection. An exploration of how protests affect voter behavior and warn of future electoral changes, The Loud Minority looks at the many ways that activism can shape democracy.

Political rumors and misinformation pollute the political landscape. This is not a recent phenomenon; before the currently rampant and unfounded rumors about a stolen election and vote-rigging, there were other rumors that continued to spread even after they were thoroughly debunked, including doubts about 9/11 (an "inside job") and the furor over President Obama's birthplace and birth certificate. If misinformation crowds out the truth, how can Americans communicate with one another about important issues? In this book, Adam Berinsky examines why political rumors exist and persist despite their unsubstantiated and refuted claims, who is most likely to believe them, and how to combat them. Drawing on original survey and experimental data, Berinsky shows that a tendency toward conspiratorial thinking and vehement partisan attachment fuel belief in rumors. Berinsky argues that in fighting misinformation, it is as important to target the undecided and the uncertain as it is the true believers. In a world where most people don't pay attention to politics, political leaders are often guilty of disseminating false information-and failing to correct it when it is proven wrong. Berinsky suggests that we should focus on the messenger as much as the message. Just as important as how misinformation is debunked is who does the debunking.