Gold

Banner advertising has come a long way since its humble beginnings centuries ago. Yeah, that's right. Centuries flip through any old newspaper or publication from the American Colonial era, and you'll find rectangular banner ads pitching everything from beer to stockings, complete with the main image carefully chosen brand elements. Amado or a unique selling proposition. And even a call to action. Of course, we're not here to discuss old print banner ads for stylish powdered wigs or state of the art wooden dentures. Although it is useful to remember how long the ancestors of today's digital banner ads have been around in this guide, we're going to be discussing modern digital banner ads in all their glory. So for starters, what are they? Basically, banner advertisements are actionable, clickable tappable images that invite web visitors to buy, learn about, or receive something in exchange for a click through. These ads can appear anywhere and are typically seen within and around the content of various websites, such as the header area on a forum page, the sidebar of a blog, or a news site, or even squeezed in among the paragraphs of a news article. These banner ads come in all shapes and sizes. Typically variations of the trusty old rectangle and will either be static or animated. In more recent years, some businesses have been leveraging rich media banner ads that do all sorts of wacky stuff like send a car, zooming across your screen in front of the article you were reading, and these ads aren't going anywhere soon. Banner ads still make up around 34% of all online ad spending. Second, only to search engine marketing. So since they've been around for hundreds of years and businesses are spending a ton on them every year, clearly they work. The question is should you be using them in your business? That's what we'll be looking at in the next video.

So if you're a product vendor, then you probably already know why you need bonuses. Bonuses are an excellent way to increase the perceived value of your product or offer. They also significantly increase your conversion rate. Many of your buyers, no matter how good your product is, are sitting on the fence waiting for one last nudge towards becoming a customer. Bonuses can often be this difference between a buyer. Then there are also those people who absolutely love the bonuses for the bonuses sake and will actually judge your product or your offer based on the number of bonuses. So making sure you have a good amount of attractive bonuses can go a long way towards maximizing your sales. Finally, there's another much less talked about advantage of bonuses. They act as an excellent form of collateral that you can offer in your guarantee statement. Very few sellers do this, but it's incredibly effective and Maximizes the amount of trust you can gain with potential buyers. Basically, what you do is you offer your standard guarantee, such as a 30 day money back guarantee, but then you state that you're going to go above and beyond an reverse. The risk in this second part of your guarantee you're going to promise that the buyers ipon requesting a refund. Will even get to keep the bonuses, which both makes the buyer feel like they're taking less risk, but also reinforces their faith that you're certain your product can do what it says. Otherwise, why would you be taking so much risk on your own shoulders if you've appraised the dollar amount of these bonuses at, for example, $500, then you can pitch it as a 100% money back plus $500 value back guarantee.