Nicolas Mather

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How to Reframe the Problem & Win

Category Pirates

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A Beginner's Guide to Category Design

Category Pirates

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Category Design 101

Christopher Lochhead

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Category Science 101

Eddie Yoon

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Category Superpower

Category Pirates

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Crossing the Chasm With Category Science

Christopher Lochhead

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Dr. Ayelet Fishbach

Christopher Lochhead

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Dying-From-Home

Nicolas Cole

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Engineering a Best-Selling Business Book

Nicolas Cole

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Engineering Exponential Moments

Nicolas Cole

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How To Create A Category As A Small "e" Entrepreneur

Christopher Lochhead

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How to Have a Legendary Career

Christopher Lochhead

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How to Make Money in a Recession

Nicolas Cole

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Living Your Category POV

Eddie Yoon

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Martin Cooper

Nicolas Cole

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Missionaries vs Mercenaries

Nicolas Cole

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Paid to Create

Christopher Lochhead

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Position Yourself or Be Positioned

Nicolas Cole

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Radical Resilience

Eddie Yoon

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Rethinking Black Friday

Christopher Lochhead

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Solving for Churn

Category Pirates

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Tesla Superconsumers Are Making Millions

Christopher Lochhead

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The "Ism Schism"

Eddie Yoon

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The "No-Sell" Sell

Category Pirates

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The 3 Marketing Metrics to Rule Them All [Part 1, 2 & 3]

Category Pirates

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The Annual Strategy Planning Trap

Category Pirates

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The Art of Critical Reading [Part 1 & 2]

Category Pirates

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The B2B Tech Marketer's Guide to Category Design

Category Pirates

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The Big Category Lie

Nicolas Cole

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The Big Product Lie

Christopher Lochhead

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The Category Design Scorecard

Christopher Lochhead

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The Digital American Dream

Christopher Lochhead

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The Digital Education Crisis

Christopher Lochhead

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The Mentor Myth

Nicolas Cole

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The Next 10 Years For Netflix

Nicolas Cole

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The Power of Outcomes

Category Pirates

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The Value of Your Value

Category Pirates

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Writer Business Models

Nicolas Cole