Nicolas Mather

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How to Reframe the Problem & Win

Category Pirates

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A Beginner's Guide to Category Design

Category Pirates

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Category Design 101

Christopher Lochhead

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Category Science 101

Eddie Yoon

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Category Superpower

Category Pirates

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Crossing the Chasm With Category Science

Christopher Lochhead

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Dr. Ayelet Fishbach

Christopher Lochhead

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Dying-From-Home

Nicolas Cole

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Engineering a Best-Selling Business Book

Nicolas Cole

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Engineering Exponential Moments

Nicolas Cole

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How To Create A Category As A Small "e" Entrepreneur

Christopher Lochhead

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How to Have a Legendary Career

Christopher Lochhead

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How to Make Money in a Recession

Nicolas Cole

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Living Your Category POV

Eddie Yoon

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Martin Cooper

Nicolas Cole

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Missionaries vs Mercenaries

Nicolas Cole

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Paid to Create

Christopher Lochhead

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Position Yourself or Be Positioned

Nicolas Cole

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Radical Resilience

Eddie Yoon

Rethinking Black Friday - free ebookRethinking Black Friday - free ebook

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Rethinking Black Friday

Christopher Lochhead

Solving for Churn - free ebookSolving for Churn - free ebook

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Solving for Churn

Category Pirates

Tesla Superconsumers Are Making Millions - free ebookTesla Superconsumers Are Making Millions - free ebook

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Tesla Superconsumers Are Making Millions

Christopher Lochhead

The "Ism Schism" - free ebookThe "Ism Schism" - free ebook

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The "Ism Schism"

Eddie Yoon

The "No-Sell" Sell - free ebookThe "No-Sell" Sell - free ebook

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The "No-Sell" Sell

Category Pirates

The 3 Marketing Metrics to Rule Them All [Part 1, 2 & 3] - free ebookThe 3 Marketing Metrics to Rule Them All [Part 1, 2 & 3] - free ebook

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The 3 Marketing Metrics to Rule Them All [Part 1, 2 & 3]

Category Pirates

The Annual Strategy Planning Trap - free ebookThe Annual Strategy Planning Trap - free ebook

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The Annual Strategy Planning Trap

Category Pirates

The Art of Critical Reading [Part 1 & 2] - free ebookThe Art of Critical Reading [Part 1 & 2] - free ebook

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The Art of Critical Reading [Part 1 & 2]

Category Pirates

The B2B Tech Marketer's Guide to Category Design - free ebookThe B2B Tech Marketer's Guide to Category Design - free ebook

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The B2B Tech Marketer's Guide to Category Design

Category Pirates

The Big Category Lie - free ebookThe Big Category Lie - free ebook

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The Big Category Lie

Nicolas Cole

The Big Product Lie - free ebookThe Big Product Lie - free ebook

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The Big Product Lie

Christopher Lochhead

The Category Design Scorecard - free ebookThe Category Design Scorecard - free ebook

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The Category Design Scorecard

Christopher Lochhead

The Digital American Dream - free ebookThe Digital American Dream - free ebook

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The Digital American Dream

Christopher Lochhead

The Digital Education Crisis - free ebookThe Digital Education Crisis - free ebook

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The Digital Education Crisis

Christopher Lochhead

The Mentor Myth - free ebookThe Mentor Myth - free ebook

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The Mentor Myth

Nicolas Cole

The Next 10 Years For Netflix - free ebookThe Next 10 Years For Netflix - free ebook

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The Next 10 Years For Netflix

Nicolas Cole

The Power of Outcomes - free ebookThe Power of Outcomes - free ebook

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The Power of Outcomes

Category Pirates

The Value of Your Value - free ebookThe Value of Your Value - free ebook

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The Value of Your Value

Category Pirates

Writer Business Models - free ebookWriter Business Models - free ebook

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Writer Business Models

Nicolas Cole