To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com As a category designer, you must develop a sense of radical resilience in order to bring about a different future. Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. As a result, you not only survive the storm-you come out of it stronger. We're going to share the ways we've seen category designers hold fast, both in business and in life. The goal is not only to encourage you when the ship seems to be sinking and everyone is jumping overboard. It's also to give you practical tools to steer the ship, no matter what comes your way. In this "mini-book" you will learn: Commitment to a higher purpose will get you through challenges that come in your way. Your purpose (aka, your mission) is exponentially important in category design. This is true for designing your category, your company, your career, and your life. But in business, the level of commitment is directly tied to the amount of resilience you have. Problems create purpose and purpose is what determines your path. Radically resilient people are not tougher than others, they just keep moving forward. You're here for a purpose. You're here for a reason. And if you have clarity on your mission, you will be radically resilient. Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" will make a massive difference in the world, in business, and in your life.
