• He started with a problem (the Chicago police needed an alternative to bulky 2-way radios) • He synchronized the Magic Triangle (product, company, & category design) • He executed a Lightning Strike (a publicized call to his competitor)
And he won the category.
In this "mini-book" you will learn: • How Martin Cooper led the creation of the world's first cell phone at Motorola, and made the first publicized call on it. • The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category. • The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones. • The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology. • Sage advice for Category Designers who dream to change the world with technology.
Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.
