A rollicking, character-driven narrative by New York Times bestselling author Ben Mezrich, pulling back the curtain on the biggest business story of our time.
“Breaking Twitter” takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time-Elon Musk-and the company that represents our culture's dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides. Can Musk miraculously succeed, or will he spectacularly fail? What will that mean to the global town hall that is Twitter? What, really, is Elon's end goal? The whole world is watching. “Breaking Twitter” will provide ringside seats.
This fast-paced story of Elon Musk's takeover of Twitter is delivered with palpable relish by Will Collyer. Recounting the saga from the points of view of several ex-employees, the author attempts to put Musk into context; ex- (and perhaps current employees) talk about a man who is brilliant, engaging, funny, and always contrarian. He is also alone, lonely, and, after a year of running the company
