Consumer Behavior

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Influence, New and Expanded

Robert B. Cialdini

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Easy Money

Ben McKenzie

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Blue Ocean Strategy

W. Chan Kim

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The Predictably Irrational

Dan Ariely

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Wanting

Luke Burgis

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Hoodwinked

Mara Einstein, Ph. D.

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The Culture Code

Clotaire Rapaille

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American Bulk

Emily Mester

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Blue Ocean Strategy

W. Chan Kim

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Aesthetic Intelligence

Pauline Brown

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The 11 Laws of Likability

Michelle Tillis Lederman

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Wallet Activism

Tanja Hester

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Hug Your Haters

Jay Baer

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Mindmasters

Sandra Matz

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The $12 Million Stuffed Shark

Don Thompson

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100 Proven Ways to Acquire and Keep Clients for Life

C. Richard Weylman

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Avoiding the Pitfalls of Impulse Buying

Jez Grimes

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Billion Dollar Brand Club

Lawrence Ingrassia

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Binge Times

Dade Hayes

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Blindsight

Matt Johnson

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Customer-Driven Disruption

Suman Sarkar

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Digital Customer Success

Nick Mehta

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Everydata

John H. Johnson

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Guerrilla Marketing

Jay Conrad Levinson

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Heart and Sell

Shari Levitin

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Like

Martin Reeves

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Overdressed

Elizabeth L. Cline

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Predictive Analytics

Eric Siegel

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Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Aaron Rogan

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Redefining Retail

Philip Kotler

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Secrets of the Moneylab

Kay-Yut Chen

Book Summary

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Summary of Nir Eyal with Ryan Hoover's Hooked

Falcon Press

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The 16 Human Desires That Make People Buy

Reecejames Wideman

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The Convenience Revolution

Shep Hyken

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The Hidden YES

Matt Sucha

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The Lean Entrepreneur

Brant Cooper

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The Power of Fifty Bits

Bob Nease, Ph.D.

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The Simple Truths of Service

Ken Blanchard, Ph. D.

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Too Much Information

Cass R. Sunstein

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Utopia Is Creepy

Nicholas Carr

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Winning on Purpose

Fred Reichheld

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Your Shopping Superpower

Diane Osgood

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Accountable

Michael O'Leary

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Adjust

Alessandra Di Lorenzo

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AI Meets UX: Designing the Next Generation of User- Centered Products

Wandher Souza

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All You Can Pay

Anna Bernasek

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Amp Up Your Sales

Andy Paul

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Arriving Today

Christopher Mims