Consumer Behavior

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Influence, New and Expanded

Robert B. Cialdini

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Blue Ocean Strategy

W. Chan Kim

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The Predictably Irrational

Dan Ariely

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American Bulk

Emily Mester

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Blue Ocean Strategy

W. Chan Kim

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The Culture Code

Clotaire Rapaille

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Wanting

Luke Burgis

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Hoodwinked

Mara Einstein, Ph. D.

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Easy Money

Ben McKenzie

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Mindmasters

Sandra Matz

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Aesthetic Intelligence

Pauline Brown

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Behavioural Economics

David Orrell

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Overdressed

Elizabeth L. Cline

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The $12 Million Stuffed Shark

Don Thompson

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Customer Centricity

Peter Fader

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How to Change Minds

Rob Jolles

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Redefining Retail

Philip Kotler

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Richistan

Robert Frank

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Wallet Activism

Tanja Hester

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Arriving Today

Christopher Mims

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Built on Belief

Matt Marcotte

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Catch the Buzz: Secrets Behind Why Trends Go Viral

Harlan Crowe

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Cheap

Ellen Ruppel Shell

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Consumer and Market Insights

Zoey Fraisers

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Fixation

Sandra Goldmark

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Heart and Sell

Shari Levitin

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How We Eat

Paco Underhill

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Irreplaceable

Kevin Ervin Kelley

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Knowledge and the Wealth of Nations

David Warsh

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My Robot Gets Me

Carla Diana

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Plenitude

Juliet B. Schor

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Predictive Analytics

Eric Siegel

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Real Influence

Mark Goulston

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Resurrecting Retail

Doug Stephens

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Selling With Heart: Growing Your Business With Authenticity and Trust

Kym Cousins

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Sociology of Social Structures

Fred Grandsen

Book Summary

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Summary of Nir Eyal with Ryan Hoover's Hooked

Falcon Press

Book Summary

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Summary, Analysis & Review of Jonah Berger's Contagious

Instaread

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The Customer Centricity Playbook

Peter Fader

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The Inner Game of Selling

Ron Willingham

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The Lean Entrepreneur

Brant Cooper

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The Power of Fifty Bits

Bob Nease, Ph.D.

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The Shocking Truth About Consumerism

Zoey Fraisers

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The Way We'll Be

John Zogby

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Utopia Is Creepy

Nicholas Carr

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What Your Customer Wants and Can't Tell You

Melina Palmer

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100 Proven Ways to Acquire and Keep Clients for Life

C. Richard Weylman

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Accountable

Michael O'Leary