This is the story of MySpace, a powerhouse Internet company that rose from humble beginnings to become nothing less than one of the centerpieces of Rupert Murdoch's media empire. No one would have predicted that this company-barely funded, technologically inept, conceptually derivative, and driven by rivalries-would morph into the biggest Internet site in the world. This fascinating and surprising story includes all the elements of a great business narrative: obsessive characters, relentless and unlikely innovation, and dizzying backroom deal-making-all centered around an epic battle for control. Acclaimed journalist Julia Angwin delivers a savvy, smart account reminiscent of Kurt Eichenwald and Barbarians at the Gate. "Overall, you needn't know a portal from a platform to follow this sprawling, rollicking Internet history." "Meticulous and engaging…sparkles as a boardroom page-turner." "A well-written, entertaining and drama-filled chronicle…This engrossing look at how MySpace became a media powerhouse will find a solid audience of business history, technology, and entrepreneurship readers." "The first and only business history thus far of MySpace, this outstanding title is highly recommended."
