Known as the "prince of promotions," P. T. Barnum was famous for his incredible creativity and imagination. But it is how he applied these talents that lured thousands to his circus year after year. With sideshows and a midway as teasers, he enticed his audience-turning their attention to his main draws-Tom Thumb, the bearded ladies, two-headed animals, the tattooed lady and the giant. However, had he relied on the midway and sideshows alone to fill seats, P. T. would not have succeeded. Realizing that excellent marketing and promotion were key to the longevity of his business, he delivered his message to the masses by holding parades that featured his attractions in town squares, putting up posters, passing out flyers, getting his story in the media, and doing whatever else it took to seize the spotlight. For the C.E.O., entrepreneur, professional or book author, this book holds many of the most effective, efficient and affordable marketing tools my clients and I repeatedly employ to catch customers, garnish publicity and sell more of our products and services. I hope you will use them to intensify your visibility, amplify your impact and augment your promotional activities. Just by investing time and money on the best marketing tool you have . . . YOU too can build your tribe and twinkle like the star you're meant to be!!
