The Mega-Brands That Built America - Season 3

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.