Make48 - Season 1

The first four episodes document the unpredictable and inspiring immersion in the Make48 inventor's competition to develop REAL products. With the constant pressure of the "ticking clock," we engage up close and personal with the teams as they brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry savvy Make48 judges. From napkin drawing to design, we watch these competitors suffer the highs and lows, showing the true nature of bringing a prototype to life in only 48 hours. Of course, our teams may seek advice from our "Tool Techs" – professional inventor/fabricators – at any point along the way, as Make48 aims to provide a level playing field at all times. Industry A-listers also roam the competition floor and give advice on all facets of teams' development. At the 24-hour mark the inventors go before a focus group of industry experts to pitch their initial ideas and get feedback. Utilizing this advice, the teams must tweak their designs and marketing, all in anticipation of their final pitch before the judges. At the end of Episode four, time is up!

The first four episodes document the unpredictable and inspiring immersion in the Make48 inventor's competition to develop REAL products. With the constant pressure of the "ticking clock," we engage up close and personal with the teams as they brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry savvy Make48 judges. From napkin drawing to design, we watch these competitors suffer the highs and lows, showing the true nature of bringing a prototype to life in only 48 hours. Of course, our teams may seek advice from our "Tool Techs" – professional inventor/fabricators – at any point along the way, as Make48 aims to provide a level playing field at all times. Industry A-listers also roam the competition floor and give advice on all facets of teams' development. At the 24-hour mark the inventors go before a focus group of industry experts to pitch their initial ideas and get feedback. Utilizing this advice the teams must tweak their designs and marketing, all in anticipation of their final pitch before the judges. At the end of Episode four, time is up!

The first four episodes document the unpredictable and inspiring immersion in the Make48 inventor's competition to develop REAL products. With the constant pressure of the "ticking clock," we engage up close and personal with the teams as they brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry savvy Make48 judges. From napkin drawing to design, we watch these competitors suffer the highs and lows, showing the true nature of bringing a prototype to life in only 48 hours. Of course, our teams may seek advice from our "Tool Techs" – professional inventor/fabricators – at any point along the way, as Make48 aims to provide a level playing field at all times. Industry A-listers also roam the competition floor and give advice on all facets of teams' development. At the 24-hour mark the inventors go before a focus group of industry experts to pitch their initial ideas and get feedback. Utilizing this advice the teams must tweak their designs and marketing, all in anticipation of their final pitch before the judges. At the end of Episode four, time is up!

In this pivotal episode, the prototype judging begins and we learn which top three inventions will continue on the path to enhanced design and manufacturing, marketing and retail launch! We go back stage with the teams in the critical minutes before they must take the stage in front of a judging panel of industry professionals. Our three winning teams get paired with national caliber design and marketing teams to continue the journey to market.

We follow our three teams with their winning product prototypes as they are fine-tuned, tested, and re-engineered by national level design firms. We follow a parallel storytelling thread between our three teams with three different firms through this process.

Our three teams are paired with national level creative marketing firms to continue on their path with their refined designs to dive into the world of marketing, creative strategy, product video production and brand strategy. Once again we follow a parallel story thread between the three teams in their creative marketing mentorships.