For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have literally been household names, but you don't know their stories.
Rival cereal giants race to invent the next must-have bowl, sparking a sugary arms race of mascots, crunch, candy, and the first ever chocolate cereal.
A struggling candy maker's botched experiment leads to the world's first bubble gum, its distinctive color, and a decades-long bubble gum war fueled by colorful mascots, comic strips, baseball cards, and novelty flavors.
Three burger operators race to serve a new generation on wheels, and a primitive intercom and sliding window evolve into the drive-thru - revolutionizing fast food and kicking off an industry arms race.
A chemist unlocks a chocolate syrup that transforms milk into a magic sensation, a scrappy soda shop owner cracks the code to bottling liquid chocolate for the masses, and a dairy innovator turns wartime surplus into instant cocoa gold.
A struggling cheesemaker, a New York restaurateur, a small-time baker, and a determined mother-son duo transform a humble cheese pie into a decadent American dessert--turning cheesecake into a grocery staple and the star of a restaurant empire.
A keen-eyed immigrant, a candy mogul, and two pasta-making brothers reinvent rice for America's kitchens by making it faster, easier, and impossible to resist.
An upstart chain innovates iconic menu items and fast food staples including a value menu and free refills, while fending off a new competitor to bring Mexican inspired fast food to the masses.
From the first ice cream bar in history, to the invention of classic flavors, a century of bold innovators transforms ice cream from a rare indulgence into a $100 billion American powerhouse.
