Starring the Busbice family who founded Wildgame Innovations, a small hunting gear business that has grown into a multi-million dollar wildlife sporting empire.
While Willie Roberston and the Busbice boys are on their yearly pre-hunting season scout of the Busbice property, Big Bill finds that T-Carr left out a giant block of deer food that has now become infested with bees.
While out testing a new exploding target, Matt decides to create a new product that combines a crossbow and fishing reel system for the ultimate Fishing Crossbow.
Troy Landry the gator man of the south has come to the Busbices' lodge to "red neck field test" a new series of gator hunting products with Hard Luck. Meanwhile, Matt gets roped into a double date with Joe Buck.
While the boys are out hunting, Hard Luck hatches a plan to rig a zip line to a deer blind... an invention which he thinks will revolutionize the hunting industry.
Hard Luck gets struck with another million-dollar idea and convinces T-Carr to jump aboard the crazy train to help make a new camouflage pattern that is anything but stealth.
Matt and Ryan are planning the most important party of their lives, promoting their award winning crossbow, at the Super Dome featuring their good friend, Willie Robertson.
When Hard Luck destroys Big Bill's favorite UTV, Matt and T-Carr decide to pimp out his new one with some top-notch gadgets. Meanwhile, Hard Luck attempts to revolutionize the deer feed market at the expense of Miss Beth's kitchen.