Unlock Ideas

This accessible guide expertly distils the fundamentals of psychology through digestible text, full-colour diagrams and useful infographics. Unlock the wonders of the human brain in 10 concise chapters with this essential introduction to psychology. Learn about the theories of Sigmund Freud, the research of Ivan Pavlov, the distinction between behavioural and cognitive psychology, and much more besides. Written in accessible language with short chapters designed to be absorbed in single session, this book will provide you with the perfect starting point in psychology. Includes: • Real-world examples • Glossaries of key vocabulary and definitions • Summaries of famous experiments • Feature boxes on pioneering psychologists Perfect for anyone wanting an engaging primer on this intriguing subject.

This accessible guide expertly distils the fundamentals of genetic science through digestible text, full-colour diagrams and useful infographics. Explore the blueprint of life with this essential introduction to genetics, covering everything from genes and chromosomes to inheritance, evolution, artificial selection, genetic engineering, and much more besides. Written in easy-to-understand language with short and accessible chapters designed to be absorbed in a single sitting, this book will provide you with the perfect starting point in this fascinating subject. Includes: • Real-world examples • Glossaries of key vocabulary and definitions • Summaries of famous experiments • Feature boxes on pioneering geneticists Filled with attractive diagrams and infographics, this book is the perfect starting point for getting to grips with this far-reaching topic.