Ultimate Guides (Entrepreneur Press)

Written for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. • Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. • Social media search content is updated to reflect strategies and market information • Blog optimization steps are included with best SEO tactics for creating search engine friendly sites • Includes top 10 hottest WordPress plugins you must use for top traffic boost • Local SEO section shows you how to avoid the most common mistakes on optimizing for local search • The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. • Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes-not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email-marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list. Develop conversion funnels that drive people to buy from you or sign up for your webinars. Save time and keep subscribers engaged with your brand with email automation. Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time. Test your messages and analyze your performance using key metrics to improve your results. Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience. Understand the laws and deliverability rules you must follow and tools to help you along the way.

Featuring updated forms and financial templates now available via download, this comprehensive toolkit provides step-by-step instructions for planning, organizing, forming, operating and maintaining a limited liability company (LLC) in any state. LLCs are one of the most flexible business formations available and for many businesses, offer the best of both worlds. As in partnerships, taxation passes through to the business, avoiding the double taxation problem with corporations. And like corporations, LLCs offer liability protection for owners and their assets. However, LLCs aren't for everyone. To help you make an informed decision, business legal guru Michael Spadaccini provides invaluable insight, offering tips from the pros, practical experience and lists of advantages and disadvantages. This hands-on reference offers: • Instructions on how to start and maintain an LLC, including detailed requirements for every state • The pros, cons, and uses of different business formations – including LLCs, corporations, sole proprietorships, and partnership • Details on how and when LLCs are best used for minimizing taxes, increasing liability protection and shielding assets • Contact information and summaries of incorporations laws for the 50 states and Washington, DC, including requirements and costs for creating LLCs.

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon's secret formula for long-term winning