Ultimate Guide to Sustainable Scale

Whilst more than 550,000 new businesses are registered each year (in the UK alone), why is it that only one per cent go on tosmashall their predicted targets, goals and aspirations, and a further four per cent meet their original objectives? In 2008, my former business was significantly impacted by the sudden closure of one of the largest and most well-known brands on the UK high street! This resulted in needing to make several redundancies and almost losing my home. We had been suppliers to a business with over 27,000 staff and a turnover of nearly four billion pounds a year! That is until they were declared bankrupt! You will always learn so much more from failure than you ever will from success. So, I set about to understand what causes good businesses to fail! This led me to head up a team of data analysts as we determined the cause of more than 150 big business failures and surveyed more than 115,000 SME businesses to "unlock the DNA of business failure." Within this book, I'll share The three main flaws in more than 85 per cent of businesses (which subsequently lead to their downfall) • The eight elements ofeverysuper successful business • The seven considerationsyouwill have to make when moving from growth to scale • It also provides a step-by-step guide to assessing the current scale vulnerabilities within your business and how to overcome them. At the time of publication, it led to eight clients becoming National Entrepreneur of the Year Finalists, countless others winning regional or industry-specific awards, and all those who have applied the teachings to significantly and sustainably scale themselves and their businesses. You see, success and failure are opposite sides of the same coin. And it is only by preventing one that we can achieve the other!

At the start of 2021, there were 5.5 million micro/small businesses registered in the UK, making up 99.2% of the total registered UK businesses. Of these, 5.3 million are micro businesses (solopreneurs - up to a maximum of 5 members of staff), accounting for 95%of all businesses. These businesses account for 21% of employment and 14% of UK PLC turnover. So why do 20% of start-ups fail within the first 12 months, and almost 60% fail within the first three years? And finally, why is it that only 0.67% of SME businesses ever make it to recognised ScaleUp (defined as those which have grown their turnover or employment by more than 20% annually over a three-year period, has increased by more than one-third over the past five years' status? Following on from the Number two Bestseller#ADDAZERO, The Ultimate Guide to Sustainable Scale: Establishing BaseCampScale to Summit introduces another set of requirements and considerations across all eight elements of every holistic business to hit the accelerator competently and confidently and Scale up your business. From the mindset and motivation of scaleup business owners to establishing the right structure, systems, and processes. From building on the values and culture to managing your marketing. From finance, planning, and profits to benchmarking and retention. All whilst recruiting, retraining, and rewarding a growing team of superheroes.4 years of research, 3 years of testing, tweaking, amending, and re-testing. 18 months to write to bring you the Ultimate Guide to Sustainable Scale. A practical, educational, informative, step-by-step guide on building, managing and enjoying a rapid growth business.WARNING: Listening to this book will not suddenly make you a millionaire. But applying the lessons within will transform both you, what, where and how you do business! Have you got what it takes to #ADDAZERO?