Social Media Career Building

This guide gives an introduction to the Tumblr platform with its unique and dynamic structure, as well as an overview of its etiquette and usage tips. A particularly inclusive, diverse social media platform with an extremely active user base, Tumblr takes blogging beyond text posts to engage with video, GIFS, photos, and animations that are passed from user to user. While progressing through the twenty activities in this guide, readers will learn the basics of usage and the community, as well as safety tips. Activities include creating a personal blog and leveraging social media skills on behalf of an employer or a cause the reader is passionate about.

Anyone with an internet connection has the potential to reach millions of people with a single message using Twitter. The 140-character updates and posts, called tweets, allow people to reach as many followers as they can get. Students can use Twitter to their advantage, far beyond talking about favorite sports teams or rock stars. They can use it for creative expression and academics, from research to reporting to a college search. Young entrepreneurs can use Twitter to promote a business. Twenty activities help readers create a portfolio and build a digital footprint that can open doors professionally, academically, and creatively.

Pinterest, a visually driven social network, allows users to save images, videos, and infographics to themed pages, called boards. It is a fabulous way to ignite individual creativity and to tap into the collective imagination of people with similar interests. In this resource, teens learn how to create pin collections that are similar to having a personally designed, visually stunning catalog that holds all the wild, weird, and wonderful internet links related to their passions, hobbies, and aspirations. Twenty activities help readers leverage the power of visual content to enrich their lives, advance their studies, and promote their favorite endeavors.

Covering one of the foundational social media platforms, this title guides readers through concrete exercises to educate them on the limits and possibilities of sharing. Focusing on tools to build skills, it covers creating multimedia content, devising, and strategizing for a marketable brand presence as an individual or on behalf of a business or organization. These twenty activities provide a step-by-step pathway to social media literacy and consider social media from a critical position while evaluating privacy, reputation, and appropriate content.

With the landscape of social media changing rapidly, image-based platforms like Snapchat and Instagram are growing more popular as access to high-quality cameras become a part of daily life. To prepare students for success in writing, creating content, and marketing, this guide walks the reader through both of these exciting platforms, comparing their advantages and drawbacks. The twenty activities included give students concrete skills to develop as they consider their audience, map out plans for the content they plan to post, and learn how to use social media to attract the notice of colleges and employers.

More than three-quarters of teens between the ages of fifteen and seventeen watch more videos on YouTube than they watch traditional TV, according to the BBC. The online video sharing service has videos about news and pop culture, TV shows, how-to videos, music videos, movie trailers, political and historic speeches, and sports events, among other videos. Celebrities promote their work and businesses advertise their products and services on YouTube. This resource offers teens tips on how they can use YouTube to help with their personal creative endeavors, artistic expression, school-related projects, college applications, job prospects, and personal development.