Sell with Soul

So, can you really sell real estate…without selling your soul? In a word, YES! Contrary to what you might have learned in the corporate training you received when you first got your license, you can be a successful real estate agent who makes plenty of money and wins lots of awards-without humiliating yourself using pushy, Old-School-Saw-That-Coming-a-Mile-Away closing techniques, incessantly pestering your friends for their business and referrals, or spending three hours a day interrupting strangers in their homes with your unwelcome cold-calls or door-knocks. In other words, without changing who you are or becoming someone you don't recognize-or even much like! YES. An extraordinary career in real estate-no soul-selling required. (Of course, if using pushy, intelligence-insulting closing techniques, pestering your friends for business or cold-calling sound like fun, knock yourself out, but put this book back on the shelf. It's of no use to you).

What is "fun" exactly? And how do you have some more of it? Having more fun at work isn't about long lunches, casual Fridays or bring-your-dog-to-work day. It's about being really, really good at what you do. And knowing it. It's about being proud of how you promote yourself and your business. It's about making a comfortable (or even exceptional) income without changing who you are or becoming someone you don't recognize. It's about getting up every morning, eager to get to work, because you know you're the best thing that could ever happen to your clients. Now that's fun. In this sequel to Sell with Soul, Jennifer Allan shows you how to: • Generate business and referrals from friends without making a nuisance of yourself; • Win at the Numbers Game without spending a fortune or filling up land-fills; • Become the agent who SELLS houses, not just lists them; • Fill your pipeline by productively wasting your time; • Painlessly and confidently negotiate commissions; • List more houses by tossing out the listing presentation; • Trust your gut when choosing a prospecting strategy; …and of course… have more fun, make more money and enjoy the heck out of your real estate career!

So, can you really sell real estate…without selling your soul? In a word, YES! Contrary to what you might have learned in the corporate training you received when you first got your license, you can be a successful real estate agent who makes plenty of money and wins lots of awards-without humiliating yourself using pushy, Old-School-Saw-That-Coming-a-Mile-Away closing techniques, incessantly pestering your friends for their business and referrals, or spending three hours a day interrupting strangers in their homes with your unwelcome cold-calls or door-knocks. In other words, without changing who you are or becoming someone you don't recognize-or even much like! YES. An extraordinary career in real estate-no soul-selling required. (Of course, if using pushy, intelligence-insulting closing techniques, pestering your friends for business or cold-calling sound like fun, knock yourself out, but put this book back on the shelf. It's of no use to you). This blog-to-book is the second volume of a two volume series and includes such fan favorites as: The Seller Has a Friend Who Will List It Really Cheap 41 Listings in 30 Days? Let's Do that Math... Listing Presentations: How to Lose Them from Hello! No, I Won't Reduce My Commission! Do You Expect Me to Work for FREE? How to Talk About Your Real Estate Career without sending your audience running in the other direction! How Do I Talk My Buyer out of Low-Balling? Open Houses - How Do I Get Contact Information from Visitors? If Real Estate Is so Easy, How Do You Justify Your Fee? ...and so many more!

In this third book of the "Soul" series, Jennifer Allan-Hagedorn helps new and experienced real estate agents discover the perfect mix of prospecting strategies that best suits their unique personalities, strengths and goals. She accomplishes this NOT by insisting that they venture out of their comfort zones and implement strategies that feel unnatural (or even "icky"), but rather by following the Golden Rule of Prospecting: Prospect Unto Others as You Would Like to Be Prospected Unto. In Prospect with Soul for Real Estate Agents, Jennifer examines more than a dozen Old School traditional prospecting methods and shows you how to"soulfully" tweak them to better apply and appeal to today's real estate consumer.