Publishing How To

For the first time ever in print, Zoe York breaks down how she plans a series-something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • taglines and blurbs • world building and casts of characters • writing the first book in a series • finding comparable series and covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word

After writing a genre fiction series, what's next? Zoe York has been there a dozen times. In this follow up to Romance Your Brand, the USA Today bestselling author breaks down how to pick the right marketing plan for your brand, your books, and your readers. Let's talk about: • scheduling sales • planning releases • brand re-vamping • audience growth • fandom building • goal setting • weathering low points