Online Marketing
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Copywriting: Persuasive Words That Sell
by Luigi Padovesi
Part 1 of the Online Marketing series
Discover the secrets of persuasive copywriting and write effective emails and sales pages.
The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behaviour, bringing them to purchase your products.
We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader.
We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way.
Luigi Padovesi will eventually provide you several examples of high converting sale scripts and a lot of tips and tricks for effective copywriting.
With this book you will discover...▸ The origins of copywriting and the problems it solves in the customer's mind▸ What do we mean by Persuasive Copywriting▸ The TWO mistakes 99% of copywriters unkowingly commit▸ Basics of SEO copywriting to gain organic customers▸ Business Copywriting Techniques▸ How to maximize your value-by-word▸ How to bring value to your specific target to make them trust you, and purchase from you▸ The secrect words that will have a MASSIVE impact on your campaigns▸ How to describe your products with the Benefit Technique▸ Emotional communication, and why it is important▸ How to read the numbers to measure the effectiveness of your work
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Mind Hacking: 25 Advanced Persuasion Techniques
by Luigi Padovesi
Part 2 of the Online Marketing series
Discover the secrets of mind manipulation
In this book you'll learn a trasversal topic you can apply to sales, copywriting, and marketing in general.
Persuasion is the fundamental skill for marketing and sales. With this audiobook you will discover 25 advanced techniques to hack the minds of your customers.
You can apply all these skills infinite times, from simple sales letter copywriting to a complete marketing plan.
The techniques you will discover are kept secret until now. These persuasion techniques were only used by big corporations or world class copywriters. Now you can gain massive success too.
PS: We've all been there. You will recognize that you've fallen into these mind traps hundreds of times. Mind Hacking reveals you the hidden secrets of mental manipulation.
Here's a few things you will discover:
How to create affinity with your client
Use transparency and intrigue
Learn how to use flattery and behavioral licenses
Design and create a ritual
Use demonstrations at your advantage
Which numbers you can leverage
Appeal to authority, even if there's no real authority yet
Discover how to craft a common enemy
How to manage purchase friction
Proceed by steps to avoid refusal
How to be aggressive with sales
Learn how to craft a false alternative
Your clients are greedy. Monetize that.
Discover the magic words
Satisfy the ego of your clients
Create a sense of urgency
Learn to gaslight your clients to make them consider your offers
Discover the tricks to create familiarity with your customers
Leverage hope and fears
Increase the time investment to close huge sales
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