No B.S.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats-those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly 'running out of it.' Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra 'time is money' as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money. Learn how to: accurately calculate the value of your time-and put a meter on those consuming it; slay time vampires; stop 'productivus interruptus'-master the five time-defense tactics; achieve maximum productivity with Psycho-Cybernetics; The 8 No B.S. Time Truths never to violate despite the conspiracy against them; Become successful beyond your wildest dreams-apply the #1 most powerful personal discipline; the 10 time management techniques worth using. Only 10!; and Fire yourself! Replace yourself. Make more money from less time, and have more freedom to do big things!

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the "tire kickers"; and how to harness the biggest secret in social media-offline. Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.