Founders (Purdue University Press)

Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher's gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville's life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

The Rocket Lab: Maurice Zucrow, Purdue University, and America's Race to Space focuses on the golden era of space exploration between 1946 and 1966, specifically the life and times of Purdue University's Dr. Maurice J. Zucrow, a pioneering teacher and researcher in aerospace engineering. Zucrow taught America's first university course in jet and rocket propulsion, wrote the field's first textbook, and established the country's first educational Rocket Lab. He was part of a small circle of innovators who transformed Purdue into the country's largest engineering university, which became a cradle of astronauts. Taking a chronological and thematic approach, The Rocket Lab weaves between the local and national, drawing in rival universities, especially Harvard, MIT, Princeton, and Caltech. Also covered is Zucrow's role in the national project system of research and development through World War II and the Cold War. At Aerojet, he was one of the country's original project engineers, dedicated to scientific-technical expertise and the stepwise approach. He made vanguard power plant contributions to the Northrop Flying Wing, as well as the Corporal, Nike, and Atlas missiles, among others. Zucrow's work in propulsion helped to improve the country's arsenal of ballistic missiles and space launchers, and as a teacher, he educated the first generation of aerospace engineers. This book elevates Zucrow and the central role he played in getting the United States to space.

In the most comprehensive biographical study of John Purdue (c. 1802-1876) to date, Purdue's great-great-grandniece describes her travels to the diverse places where Purdue had lived in order to learn about the mysterious relative known in her family as Uncle. Using fresh, unpublished source materials-including Purdue's personal correspondence, business ledgers, and the family oral histories-the author examines Purdue's beginning among illiterate, immigrant, Pennsylvania mountain-hollow folks. Uncle challenges a commonly held belief that Purdue was a cold-hearted business mogul. Instead the author shows Purdue as a human being and as a generous family man with a visionary nature.

William Carol Latta was the 13th member of the Purdue faculty. He became the driving force behind Purdue's world-famous School of Agriculture and initiated extension services that have lasted for more than a century. In 1890, he laid out the first permanent soil fertility field experiments, inaugurating a system of research considered one of the best in the country at that time. He administered Purdue's School of Agriculture until 1907.

The process of industrialization that began over two hundred years ago is continuing to change the way people work and live, and doing it very rapidly, in places like China and India. At the forefront of this movement is the profession of industrial engineering that develops and applies the technology that drives industrialization. This book describes how industrial engineering evolved over the past two centuries developing methods and principles for the planning, design, and control of production and service systems. The story focuses on the growth of the discipline at Purdue University where it helped shape the university itself and made substantial contributions to the industrialization of America and the world. The story includes colorful and creative people like Frank and Lillian Gilbreth of Cheaper by the Dozen fame. Lillian was the first lady of American engineering as well a founder of Purdue's Industrial Engineering.

A University of Tradition is a fascinating compilation of history, customs, pictures, and facts about Purdue University from its founding in 1869 to the present day. Covering all aspects of Purdue, from the origin of the nickname of its students and alumni-Boilermakers-to a chronological list of all buildings ever constructed on the campus of West Lafayette, Indiana, this book presents the ultimate insider's guide to one of the world's great universities. It contains a wealth of facts about student, academic, sporting, and campus traditions, as well as biographical information on all the University presidents and other members of Purdue's family, including David Ross, Neil Armstrong, Eliza Fowler, Jack Mollenkopf, Helen Schleman, and Amelia Earhart. A University of Tradition spotlights many items that will spark the memories of any Purdue alumnus or fan. No matter if you were in the "All-American" Marching Band, lived in the Quad, participated in Grand Prix, wrote for the Purdue Exponent, or were on campus when the Boilermakers won the 1967 Rose Bowl, you will appreciate and enjoy this book. The second edition is fully updated for 2012 and includes information about new landmarks, new traditions, and the incoming twelfth president of the University.

In 1869, the State of Indiana founded Purdue University as Indiana's land-grant university dedicated to agriculture and engineering. Today, Purdue stands as one of the elite research and education institutions in the world. Its halls have been home to Nobel Prize- and World Food Prize-winning faculty, record-setting astronauts, laureled humanists, researchers, and leaders of industry. Its thirteen colleges and schools span the sciences, liberal arts, management, and veterinary medicine, boasting more than 450,000 living alumni. Ever True: 150 Years of Giant Leaps at Purdue University by John Norberg captures the essence of this great university. In this volume, Norberg takes readers beyond the iconic redbrick walls of Purdue University's West Lafayette campus to delve into the stories of the faculty, alumni, and leaders who make up this remarkable institution's distinguished history. Written to commemorate Purdue University's sesquicentennial celebrations, Ever True picks up where prior histories leave off, bringing the intricacies of historic tales to the forefront, updating the Purdue story to the present, and looking to the future.

Five women successively nurtured students on the Purdue University campus in America's heartland during the 1930s to 1990s. Each became a legendary dean of women or dean of students. Collectively, they wove a sisterhood of mutual support in their common-sometimes thwarted-pursuit of shared human rights and equality for all. Dorothy C. Stratton, Helen B. Schleman, M. Beverley Stone, Barbara I. Cook, and Betty M. Nelson opened new avenues for women and became conduits for change, fostering opportunities for all people. They were loved by students and revered by colleagues. The women also were respected throughout the United States as founding leaders of the Coast Guard Women's Reserve (SPARs), frontrunners in the National Association of Women Deans and Counselors, and pivotal members of presidential committees in the Kennedy and Nixon administrations. The Deans' Bible sheds light on cultural change in America, exploring how each of the deans participated nationally in the quest for equality. As each woman succeeded the other, they knitted their bond with a secret symbol-a Bible. The Bible was handed down from dean to dean with favorite passages marked. The word "bible" is often used in connection with reference works or "guidebooks." The Deans' Bible is just that, brimming with stories of courageous women who led by example and lived their convictions.

In the early 1900s, Mary Matthews and Lella Gaddis forged trails for women at Purdue University and throughout Indiana. Mary was the first dean of the School of Home Economics. Lella was Indiana's first state leader of Home Demonstration. In 1914, Mary hired Lella to organize Purdue's new Home Economics Extension Service. According to those who knew them, Lella was a "sparkler" who traveled the state instructing rural women about nutrition, hygiene, safe water, childcare, and more. "Reserved" Mary established Purdue's School of Home Economics, created Indiana's first nursery school, and authored a popular textbook. Both women used their natural talents and connections to achieve their goals in spite of a male-dominated society. As a land grant institution, Purdue University has always been very connected to the American countryside. Based on extensive oral history and archival research, this book sheds new light on the important role female staff and faculty played in improving the quality of life for rural women during the first half of the twentieth century. It is also a fascinating story, engagingly told, of two very different personalities united in a common goal.