Founder's Book

Forget everything you think you know about self-improvement. The Unusual Guide: 75 Unconventional Paths to Personal Greatness isn't your typical preachy self-help manual. Written by Jeffrey Cole, this book cuts through the noise, offering you a straightforward approach to personal development. Inside, you won't find the same old "set-your-alarm-earlier" tips. Instead, Jeffrey lays out 75 unique, sometimes bizarre, strategies that challenge the status quo of self-growth. From the art of strategic napping to urban foraging, each chapter dives into an unconventional method that pushes you beyond your comfort zone, encouraging growth in ways you never expected. This book is for those who dare to be different. It's for the curious souls who question the ordinary and crave real change. Whether it's learning how to embrace silence, mastering the skill of tactical breathing, or turning everyday manual labor into a strength-building regimen, these paths are about rediscovering the essence of personal greatness through the road less traveled. The Unusual Guide isn't about quick fixes, either. This book will advise you on how to live differently and think differently. With Jeffrey's direct, engaging narrative, each chapter motivates you to experiment with life-changing habits that forge resilience, enhance creativity, and boost mental clarity. Prepare to challenge your perceptions of what it means to grow. Jeffrey Cole's The Unusual Guide is your first step on a path to unconventional greatness.

Jeffrey Nelson Cole's The Nonprofit Blueprint offers a straightforward plan for nonprofits to boost their fundraising efforts and secure long-term financial stability. This guide emphasizes the need for more than just asking for money; it involves creating engaging stories, connecting meaningfully with donors, and utilizing modern strategies to enhance fundraising effectiveness. Cole uses his extensive experience to provide proven and innovative techniques aimed at increasing donations. The book covers essential topics like understanding nonprofit operations, engaging major donors, employing new technologies, and maintaining ethical fundraising practices. Through practical advice and actionable strategies, The Nonprofit Blueprint equips nonprofit professionals with the tools to significantly improve their fundraising activities and achieve greater financial health. Step into a world where fundraising challenges are transformed into opportunities for growth and innovation with The Nonprofit Blueprint. Jeffrey Nelson Cole brings his extensive firsthand experience to the table, offering a dynamic and detailed roadmap for nonprofit success. Learn how to charm your audience, create stories that align, and build enduring relationships with donors. The Nonprofit Blueprint provides you with the tools needed to ensure your nonprofit not only meets its goals but exceeds them.

Want to win-and keep winning? Success isn't just about reaching a goal-it's about building a life where progress never stops. In Achieving and Sustaining Success, high-performance strategist Jeffrey Nelson Cole delivers a powerful blueprint for unlocking long-term achievement with clarity, discipline, and intentionality. This transformative guide introduces The Four Laws of Success-practical, time-tested principles designed to help you gain momentum, maximize results, and stand out in a competitive world. You'll discover: • The Law of Cause and Effect – Make intentional choices that shape your future. • The Law of Continued Achievement – Stay sharp, avoid stagnation, and keep moving forward. • The Law of Overcompensation – Do more than expected and turn excellence into habit. • The Law of Profit – Track what truly matters and ensure your efforts pay off. Whether you're just starting out or ready to level up, this book offers a tactical playbook for professionals, entrepreneurs, students, and anyone driven to succeed-with purpose and sustainability. Read it. Use it. Win on purpose.

You've spent enough time being "just" a designer, coach, copywriter, strategist, and… [fill in the blank]. The truth is, you're sitting on a skill set that could build real wealth: real income, real independence, and real influence. If you learn how to position yourself the right way, that is. The Wealth Icon Model shows you how to stop selling your time and start selling your value. This book walks you through how to build a business around who you already are: your expertise, your voice, and your lived experience. You'll learn how to turn that into something people trust, buy from, and talk about. This is built from real work with real people who went from overlooked freelancers to respected industry names, without needing a big following, a big team, or startup money. If you have the skill, this model provides the system. Inside, you'll learn: • Why branding yourself is THE business and how to do it with purpose • How to stop thinking like a service provider and start acting like the product • How to build offers based on outcomes, not effort • How to handle objections before they even come up • Why content should build trust, not only attention • How to use proof, positioning, and simplicity to charge more and work less If you're tired of being underpaid, overlooked, or stuck in someone else's system, this book hands you a new one. One that puts your name at the center. Because once you learn how to be the brand, you stop chasing clients and start attracting the right ones. And once you've built authority, The Wealth Icon Model shows you how to extend it through networks, collaborations, and even licensing your name, so your influence outlives the hours you put in. You're building a reputation that keeps paying you long after the work is done. And this is your guide to becoming the authority in your space.