Brand Licensing for Dummies
by Steven Ekstract
read by Jim Denison
Part of the For Dummies series
The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.
● Discover why licensing is valuable to licensors and licensees alike
● Explore licensing agreements and different types of deals
● Learn how to spot a valuable licensing opportunity
● Negotiate solid licensing deals using the latest strategies
Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.
Factor Investing For Dummies
by BFA, James Maendel
read by Steve Menasche
Part of the For Dummies series
Factor Investing For Dummies helps you go beyond the investment basics, with proven techniques for making informed and sophisticated investment decisions. Momentum, value, interest rates, economic growth, credit risk, liquidity-all these things can help you identify killer stocks and improve your returns. This book explains it all, and helps you implement a strategic factor investing plan, so you can boost your portfolio's performance, reduce volatility, and enhance diversification. We explore factor-based ETFS and loads of other ideas for injecting some factors into your investment game.
- Learn what factor investing is and how you can use it to level up your portfolio
- Understand the various types of factors and how to use them to select winning stocks
- Choose from a bunch of factor investing strategies, or build one of your own
This is the perfect Dummies guide for beginner to seasoned investors who want to explore more consistent outperformance potential. Factor Investing For Dummies can also help portfolio managers, consultants, academics, and students who want to understand more about the science of factor investing.
Managing Millennials For Dummies
by Hannah L. Ubl
read by Jo Anna Perrin
Part of the For Dummies series
Everything you need to harness Millennial potential.
Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick-they're definitely not the workers of yesteryear-and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone?
Millennials are the product of a different time, with different values, different motivations, and different wants-and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of.
People Analytics For Dummies
by Mike West
read by Peter Lerman
Part of the For Dummies series
Maximize performance with better data
Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them.
People analytics is the study of your number one business asset-your people-and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce.
• Start a people analytics project
• Work with qualitative data
• Collect data via communications
If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Green Living for Dummies
by Liz Barclay
read by Brett Barry, Michael Grosvenor
Part of the For Dummies series
Features strategies to apply green principles in your daily life Minimize your impact on the world and enjoy a green lifestyle Want to join the worldwide environmental initiative? This practical guide is packed with realistic ways to help the environment and create a better home for you and your loved ones, from reducing energy use and waste and scaling back reliance on your car to making a difference in your diet, at work, and in your community. You'll see how green living affects the environment-and why going green is great for your well-being! Discover how to: Make eco-friendly home improvements Work greener transportation into your lifestyle Eat locally and organically Repair, restore, and reuse
Performance Appraisals & Phrases for Dummies
by Ken Lloyd, Ph. D.
read by John Guccion
Part of the For Dummies series
Performance Appraisals & Phrases For Dummies shows you how to apply the latest performance appraisal practices and generate positive outcomes for your employees, for your company, and for you. The days of stand-alone annual performance appraisals are drawing to a close, with today's appraisals utilizing quarterly or biannual sessions, continuous feedback with regular two-way communication, collaborative goal-setting, career development, and an ongoing forward focus. This approach includes tools to provide impactful feedback and feedforward, recognize and support employee success, avoid the common mistakes, and build your coaching skills.
● Gain a clear understanding of the ways that performance appraisals contribute to individual and organizational success.
● Provide productive feedback by accessing more than 3,300 phrases.
● Lead appraisal sessions that resonate with your employees and set the stage for improved performance and career development.
By applying the newest steps in performance appraisals, you will literally and figuratively be in an excellent position to build your employees' skills, motivation, performance, satisfaction, and commitment.
Parakeets For Dummies
by Nikki Moustaki
read by Callie Beaulieu
Part of the For Dummies series
Tweet, tweet, parakeet! Your one-stop resource when you're ready to bring home a budgie
This book introduces you to your beautiful budgie buddy and prepares you to give that bird a home that other avian companions will envy. Perfect for first-time bird owners and seasoned bird parents, Parakeets For Dummies offers expert advice on adopting a parakeet and introducing it to other fur or feathered babies you might have. You'll also discover the best way to groom and train your parakeet and learn how to teach it to talk. And when your feathered friend appears to be under the weather, you can turn to this book to identify the symptoms of illness and know what to look for when choosing a vet for your pet.
Discover whether a parakeet is a good fit for your family, including any existing birds and other pets.
Construct a comfortable enclosure and prep your home so your bird can play safely.
Protect your parakeet from common dangers and avoidable illnesses.
Feed your parakeet a healthy and varied diet to ensure a long and healthy life
This helpful handbook contains the latest tips and tools for parakeet care so your new family member will feel right at home right away.
Online Learning For Dummies
by Susan Manning
read by Emily Ellet
Part of the For Dummies series
Whether you're a college student, adult learner, or professional in continuing education, all of your learning will happen in a virtual classroom. Here is your friendly guide to the fast-growing possibilities of this world, from choosing the right course and mastering the software to polishing up your online communication and study skills.
Whatever you want from your study experience, school success, professional development, or just pursuing your passion, this is your road map to online educational success! This will teach you to find the right course for you, prep successfully for classes, manage time online, apply for study funding, transfer credits, master the software, get the right hardware, and develop online etiquette.
CBD for Dummies
by Blair Lauren Brown
read by Sara Sheckells
Part of the For Dummies series
CBD has emerged as a popular health product, but what's all the fuss about? CBD For Dummies reveals the reasons for the surge in interest about cannabidiol (CBD) and explains how to buy and use this remarkable product safely and responsibly. In an accessible, no-nonsense manner, author Blair Lauren Brown lays out the facts about CBD and outlines the many health conditions that may be helped by using CBD oil.
This book covers topics that people new to CBD have questions about. Highlights include:
• What CBD oil is and how it works in the body
• How to buy CBD from a reputable source and understanding a product's potency
• Knowing what conditions can be eased with CBD, including muscle pain, inflammation, autoimmune conditions, eating disorders, mental health disorders, and neurological conditions
• Preparing your own CBD edibles
Perfect for anyone interested in understanding the therapeutic potential of CBD, CBD For Dummies introduces you to everything you need to know about this cool compound.
Executive Recruiting For Dummies
by David E. Perry
read by David Marantz
Part of the For Dummies series
Recruiting for high-end executives requires a special skill-set, and Executive Recruiting For Dummies is here to help you add this niche talent to your arsenal. Whether you're an in-house human resources manager or a professional recruiter at a search firm, this friendly guide walks you through each step of filling that senior, executive, or other highly specialized position. This book covers the globalization of talent and the advantages of executive recruiting. It provides expert guidance on finding the right candidates, conducting hardy screening and interviewing processes, closing deals, and more.
There are 10,000,000 businesses in America that hire at least one senior executive a year, and most turn to commissioning a third-party organization, such as an executive search firm. Rather than losing that next top-tier recruiting job, let Executive Recruiting For Dummies show you how to add this highly desirable and sought-after skill to your resume.
Learn to recruit with precision; create a robust interview process; close the deal with a winning offer; and find out how to work with professional recruiters. Discover how to find the best talent and retain and attract clients with the help of Executive Recruiting For Dummies.
Programming Interviews For Dummies
by John Sonmez
read by Mike Carnes
Part of the For Dummies series
Get ready for interview success
Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews For Dummies explains the skills and knowledge you need to ace the programming interview.
Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they're equipped to be a productive member of programming teams and ready to start solving problems from day one. This book demystifies both sides of the process, offering tips and techniques to help candidates and interviewers alike. It will enable you to: prepare for the most common interview questions; understand what employers are looking for; develop the skills to impress non-technical interviewers; learn how to assess candidates for programming roles; and prove that you (or your new hires) can be productive from day one.
Programming Interviews For Dummies gives listeners a clear view of both sides of the process, so prospective coders and interviewers alike will learn to ace the interview.
Business Writing For Dummies
by Natalie Canavor
read by Romy Nordlinger
Part of the For Dummies series
Business writing that gets results!
The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications.
Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, reports, and more; recognizing key differences in your global audiences; and advancing your career with great writing.
Hedge Funds for Dummies
by Ann C. Logue, MBA
read by Pam Ward
Part of the For Dummies series
Authored by Ann Logue, a financial writer and hedge fund specialist, this handy, friendly guide covers all the bases for investors of all levels. Whether you're just building your first portfolio or you've been investing for years, you'll find everything you need to know inside this book.
If you're investing for the future, you definitely want to minimize your risk and maximize your returns. A balanced portfolio with hedge funds is one of the best ways to achieve that sort of balance. This book walks you step by step through the process of evaluating and choosing funds, incorporating them into your portfolio in the right amounts, and making sure they give you the returns you expect and deserve.
This friendly, to-the-point resource includes information you can't do without, including sample portfolios that show you how to invest wisely. Hedge funds are an important part of every balanced portfolio, and this friendly guide tells how to use them to your best advantage. With important resources, vital information, and commonsense advice, Hedge Funds For Dummies is the perfect resource for every investor interested in hedge funds.
Multiple Sclerosis For Dummies
by Rosalind Kalb, PhD
read by Xe Sands
Part of the For Dummies series
Being diagnosed with multiple sclerosis (MS) doesn't mean your life is over. Everyone's MS is different and no one can predict exactly what yours will be like. The fact is, lots of people live their lives with MS without making a full-time job of it.
Multiple Sclerosis For Dummies gives you accessible, easy-to-understand information about what happens with MS-what kinds of symptoms it can cause, how it can affect your life at home and at work, what you can do to feel and function better, and how you can protect yourself and your family against the long-term unpredictability of the disease. You'll learn how to make treatment and lifestyle choices that work for you, what qualities to look for in a neurologist and the rest of your healthcare team, how to manage fatigue, the pros and cons of alternative medicine, why and how to talk to your kids about MS, stress management strategies, your rights under the Americans with Disabilities act, and so much more.
Multiple Sclerosis For Dummies gives you everything you need to make educated choices and comfortable decisions about living with MS.
Horseback Riding For Dummies
by Audrey Pavia
read by Ann Richardson
Part of the For Dummies series
You've always dreamed of riding horses. So what are you waiting for? It's time you realized your equestrian dreams and learned to ride like a pro on the back of a noble steed.
Don't know a horse's head from its tail, a trot from a canter, withers from a fetlock? No problem. Coauthored by a medal-winning equestrian and nationally respected equestrian trainer, Horseback Riding for Dummies tells you what you need to know about that elegant animal, body and soul, to become an accomplished rider. You'll learn the technical basics of riding for fun or competition, including how to:
• Find a good stable and instructor
• Select riding gear
• Warm up and keep riding muscles fit
• Establish a rapport with a horse
• Cue a horse to walk, jog, trot, lope, and cantor
Paying For College For Dummies
by Eric Tyson, M. B. A.
read by Barry Abrams
Part of the For Dummies series
Discover a concrete financial plan to finance a college education
Financing a college education is a daunting task no matter what your circumstances. Bestselling author and personal finance expert, Eric Tyson offers tried and true strategic advice on how to understand loans, know your options, and how to improve your financial fitness while paying down your student loan debt. Armed with the checklists and timelines, you'll be able to:
• Figure out what colleges actually cost
• Get to know the FAFSA® and CSS Profile(TM)
• Research scholarship opportunities
• Quickly compare financial aid offers from different schools
• Find creative ways to lighten your debt load
Mindfulness at Work For Dummies
by Shamash Alidina
read by Kitty Hendrix
Part of the For Dummies series
Master your mind, manage stress, and boost your productivity!
Mindfulness at Work for Dummies provides essential guidance for employees at all levels of an organization who are seeking more focus and clarity in their work. It explains how mindfulness can help employers wishing to implement mindful practices into the workplace, and provides leaders and mentors within an organization with the tools they need to become more effective leaders and coaches. The book contains guided mindfulness exercises and meditations suited to workplace scenarios, a core feature of mindfulness programs.
Mindfulness at Work for Dummies includes an introduction to mindfulness, and how it can help improve working behavior; an explanation of how the brain retains new mindful working patterns . . . with a bit of practice!; useful tips on incorporating mindfulness into your working day; how organizations can benefit from implementing mindful approaches to work; and guidance for leaders on how mindfulness can help develop their leadership qualities.
Circular Economy For Dummies
by Kyle J. Ritchie
read by Gabriel Vaughan
Part of the For Dummies series
Imagine a future free from wasted materials, labor, and energy for you, your business, and your family
A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy For Dummies explains why the old way of doing things (the take-make-waste model of a linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into the sustainable future we urgently need.
Whether you're a designer looking to create better products, a manufacturer looking to streamline your operations, or simply looking to develop a healthy and sustainable lifestyle, this book shows you how. Learn how to innovate for a circular economy, how to turn trash into treasure, and how to calculate the (potentially large) amount of money this will save you. And-bonus-you'll feel good doing the right thing and being a part of our regenerative future!
The future is circular. Buck business-as-usual and learn how to create a circular economy for all!
OKRs For Dummies
by Paul R. Niven
read by Matt Weisgerber
Part of the For Dummies series
In business, OKRs-that's short for Objectives and Key Results-are the gold standard for communicating and delivering on what you want to accomplish and how you'll get there. “OKRs For Dummies” provides you with step-by-step guidance for following in the footsteps of some of the world's leading organizations. Drive focus on what matters most, align and engage teams, and generally maximize the benefits OKRs have to offer, thanks to this easy-to-use guide. You'll learn how to roll out an OKR system that closes the gap between strategy and execution and helps people at every level organize their daily decisions around shared and important goals. It's time to get strategic with OKRs.
-Understand the OKR methodology and determine the benefits for your organization
-Learn how to craft sound OKRs for every level and department of your business
-Discover best practices and common pitfalls to ensure success when applying OKRs
-Focus on the three aspects of the OKRs process: Adoption, Engagement, and Alignment
Business owners, team leaders, C-suite executives, and coaches will love this friendly how-to manual for joining the OKR movement.
Captain America for Dummies
by Stuart Moore
read by A. W. Miller
Part of the For Dummies series
With roots dating back to World War II, Captain America reigns as one of the most iconic heroes in the Marvel Comics universe. Captain America For Dummies is your guide to getting to know this popular and enduring super hero. Produced in partnership with Marvel Comics, this fun and friendly guide helps you understand how Captain America gained his powers and evolved over the years, including the range of characters who have wielded the shield. Discover what inspired the creation of the character, explore Captain America's friends and foes, and dig into the teams that Captain America has fought alongside. You'll learn the major storylines that turned Cap into one of the most well-known and popular super heroes of all time!
• Get to know Captain America, his creators, and origin story
• Meet Captain America's allies and enemies
• Learn more about others who have carried Captain America's shield
• Explore major storylines and battles
• Discover the teams Captain America has fought alongside
Whether you're just starting your adventures or are a faithful fan, Captain America For Dummies is your guide to this star-spangled patriot and his legacy.
Fibromyalgia for Dummies
by Roland Staud, M. .D.
read by Rick Adamson
Part of the For Dummies series
Discover the latest science on fibromyalgia and get proven, practical steps to recover your quality of life.
Fibromyalgia For Dummies helps you understand the symptoms and causes of this challenging disease and guides you through steps you can take to reduce or eliminate your symptoms, decreasing your pain and fibro fog to manageable control. You'll learn about and benefit from clear, easy-to-understand coverage of the newest and best medications, over-the-counter drugs, topical remedies, hands-on therapies, and alternative treatments. Learn about the pros and cons of medical marijuana and cannabinoids. You'll also discover how to deal with people who can't wait to tell you that your fibromyalgia symptoms aren't "real." (Even though they are.) Plus, receive proven tips for managing stress, exercising, and diet and lifestyle changes to reduce inflammation and improve your symptoms. This completely updated Dummies guide is your source of information on new research, the latest therapies (like low-dose naltrexone and portable transcutaneous electrical nerve stimulation or TENS), and finding what treatments work best for you.
Fibromyalgia For Dummies is for anyone, of any age, who thinks they might be suffering from fibromyalgia―as well as loved ones who want to know more about this disease.
Building Beehives For Dummies
by Howland Blackiston
read by Jonathan Yen
Part of the For Dummies series
The easy way to build your own beehives and beekeeping equipment
Building Beehives For Dummies is the follow-up book to the bestselling Beekeeping For Dummies. It provides everything you need to learn how to build some of the world's most popular hives and beekeeping accessories. For each design the book includes a detailed materials list (what lumber, hardware, and fasteners you'll need) and step-by-step building instructions. There are over a dozen plans in all, including the traditional Langstroth hive, the eight frame garden hive, designs for elevated hive stands, the Warre hive, screened bottom board, the Kenya top-bar hive, four-frame observation hive, hive top feeders, and more. The book contains introductory chapters that teach you the basic carpentry skills necessary to build any of the plans in the book.
Whether you are a new beekeeper or a seasoned ol'timer, Building Beehives For Dummies provides you with the information you need to plan and succeed at building beehives (and other cool accessories). You'll discover what type of hive to build, hints on how to maintain your equipment, what bees need to stay happy and healthy, where to locate your hive, and much more.
Navigating Your Later Years For Dummies
by Carol Levine
read by Marie Hoffman
Part of the For Dummies series
We're living exciting bonus years-decades that our parents and grandparents didn't have. But how to navigate this complex terrain? Questions abound around long-term care planning: Where to live? How to get the best medical care? What to do about advance directives, wills and trusts, and estate planning? And how to pay for it all after you retire? Getting accurate information and answers wasn't easy. Until now.
AARP's Navigating Your Later Years for Dummies helps you and your family understand the growing range of opportunities. Even more importantly, it helps you chart the next steps to live the life you choose, as independently as you choose, no matter your specific circumstances and needs. This book:
- Covers home modifications so that you can stay at home safely for as long as you like
- Lays out the opportunities and costs associated with independent living, assisted living, and other options
- Gives you a range of driving and transportation alternatives
- Helps you navigate the healthcare system, Medicare, and Medicaid
- And much more.
Esports For Dummies
by Phill Alexander
read by Derek Shoales
Part of the For Dummies series
Discover the path to the big leagues
It's time to prove all those people who said "video games are a waste of time" wrong. Esports has rewarded top gamers with prize money, glory, and even college scholarships. Want to get in on the action?
This book puts you on the path to get your share of the growing world of esports. It helps you figure out the gear you need to be competitive, the games that drive esports, how to break into competitive play, and how to use online platforms to get attention. Written by the esports program director at the first Division I university to field an esports team, this book defines and demystifies the complex world of competitive video gaming.
Esports For Dummies will give you the tools to: get the gear for your first esports battles, gain recognition for your skills online or in tournaments, discover the path to earning scholarships in esports, and build your online identity.
Get the insider tips you need to make your name in the esports universe.
Direct Selling For Dummies
by Belinda Ellsworth
read by Tiffany Morgan
Part of the For Dummies series
Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a thirty-five-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success.
The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.
Dogs For Dummies
by Gina Spadafori
read by Eva Wilhelm
Part of the For Dummies series
Dogs For Dummies, 2nd Edition is for you if you are looking to adopt a dog, trying to improve the relationship with the one you have, or attempting to come up with fun things to do with your canine companion. This book is also for people who want to choose the right veterinarian; explore the dog-breeding business; find breed-rescue groups; identify canine health problems; and look for a purebred.
It's a "doggy-dog" world, and this easy-to-use guide will help you navigate it. Improve your chances at pet success by knowing how to raise and live with your dog properly. Discover which breed best suits your lifestyle, and if a puppy or adult dog is best for you. Dogs For Dummies, 2nd Edition also covers the following topics and more: caring for an aging dog; choosing collars, harnesses, halters, and leashes; considering euthanasia; feeding Fido the right way; house training puppies and adult dogs; keeping up appearances with good grooming; participating in canine competitions; preparing your dog for a disaster; and traveling with your dog.
Award-winning author Gina Spadafori says the lack of accurate information-not the lack of effort or concern-is often the reason for doomed people-pet pairings. With her help, you can avoid the agony. Dogs For Dummies, 2nd Edition is full of useful tips and how-to advice.
Birds for Dummies
by Gina Spadafori
read by Tanya Eby
Part of the For Dummies series
Your one-stop guide to caring for your avian companion
Pet birds are intelligent, affectionate, and rewarding companions. No matter what bird you choose, you need to set up a happy home for him with the right stuff. You also need to keep your bird healthy by performing routine care and knowing what a healthy bird looks like and how he behaves.
This friendly guide describes the birds that make the best pets, explains how to select the bird that's best for you, offers tips on bonding with your feathered friend, and provides expert advice on feeding and environmental enrichment that will keep these intelligent pets engaged.
- Choose the right bird based on your budget and lifestyle
- Create a bird-friendly environment that minimizes noise and mess
- Bond with your winged pet
If you're ready for your love of birds to take flight, this book has everything you need.
Friendship for Dummies
by Leigh Ansell
read by Jeannie Tirado
Part of the For Dummies series
FRIENDSHIP FOR DUMMIES is a new release from Hachette Audiobooks: Powered by Wattpad - an innovative collaboration between Hachette Book Group, a leading publisher, and Wattpad, a passionate storytelling community of over 45 million people. Your favorite online stories, now available in your headphones! Georgie and Connor were once inseparable. Best friends from birth, they did everything together - until Connor's dad got a once-in-a-lifetime job offer and the family relocated to New York. Age sixteen, Georgie's life is totally different. Balancing school, work and her dwindling social life is a challenge already, but it gets even more complicated when her conceited ex-best friend - who also happens to hold a major grudge against her for no apparent reason - moves back into town. One thing's for certain: friendship should come with an instruction booklet.
Sales Management For Dummies
by Butch Bellah
read by Chris Sorensen
Part of the For Dummies series
Guide your sales force to its fullest potential.
With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it. With this fun and accessible guide, you'll go beyond the basics of sales to learn how to anticipate clients' needs, develop psychologist-like insight, and so much more.
Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales-from prospecting to closing.
If you're one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented in this book sets you up for success.
Growth Hacking For Dummies
by Anuj Adhiya
read by Steve Menasche
Part of the For Dummies series
Hack your business growth the scientific way
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.
• Soup to nuts: get a full overview of the growth hacking process and tools
• Appliance of science: how to build and implement concept-testing models
• Coming together: pick up best practices for building a cross-disciplinary team
• Follow the data: find out what your customers really want
Bluesky for Dummies
by Eric Butow
read by Jon Vertullo
Part of the For Dummies series
Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform. Learn to import your contacts, control your feed, and share content, with easy-to-follow instructions. This book also shows you how to manage who can contact you and access your content, so you can avoid bots, trolls, and other unsavory characters. For business owners, this Dummies guide is a breath of fresh air-learn how to set up Bluesky for your business and enjoy a peaceful and profitable social experience.
● Discover how Bluesky differs from the other social media apps out there
● Create a profile, make connections, share your content, and build a following
● Take control of your social media experience with access and content settings
● Connect with users by exploring custom lists and feeds
Refugees from other social media sites, as well as social media beginners, can find out what it's like to be social without the downsides, thanks to Bluesky For Dummies.
Lewis & Clark For Dummies
by Sammye J. Meadows
read by Chris Abernathy
Part of the For Dummies series
The Lewis and Clark expedition was the greatest camping trip in history. It was one of those irresistible American adventures that many people dream of living. This book shares the delightful details of the journey that historians have gleaned from the group's journals and maps, and also discusses what's known of the Indian perspective of the expedition.
Throughout Lewis and Clark For Dummies, you find out about Jefferson's western exploration from his earliest efforts to see the Corps assembled through the aftermath for the explorers, the tribes, and the United States. But the focus of Lewis & Clark For Dummies is on the period between Jefferson's confidential letter to Congress requesting dollars to mount a western exploration (January 18,1803) and the expedition's triumphant (and improbable) return to St. Louis (September 23, 1806): forty-two months that changed the world.
The story of Lewis and Clark doesn't end with their return to St. Louis. This book will also lead you on an exploration of the fates and lessons of the Corps of Discovery. Find out what happened to Lewis, Clark, and many other key players after their famous journey. And examine the aftermath for the American Indians and the political and cultural ramifications for the United States.
SAS for Dummies
by Chris Hemedinger
read by Ray Greenley
Part of the For Dummies series
Data and analytics are essential for any business, giving insight into what's working, what can be improved, and what else needs to be done. SAS software helps you make sure you're doing data right, with a host of data management, reporting, and analysis tools. SAS For Dummies teaches you the essentials, helping you navigate this statistical software and turn information into value. In this book, learn how to gather data, create reports, and analyze results. You'll also discover how SAS machine learning and AI can help deliver decisions based on data. Even if you're new to data and analytics, this guide will turn you into an SAS power user.
● Become familiar with the most popular SAS applications
● Connect to data, organize your information, and adopt sound data security practices
● Get a primer on working with data sets, variables, and statistical analysis
● Explore and analyze data through SAS programming and rich application interfaces
● Create and share graphs interactive visualizations to deliver insights
This is the perfect Dummies guide for new SAS users looking to improve their skills-in any industry and for any organization size.
First-Year Teaching for Dummies
by W. Michael Kelley
read by Allyson Johnson
Part of the For Dummies series
Make your first year of teaching one to remember
Becoming a new teacher is one of the most fun, exciting, and challenging experiences you'll encounter in your life. Who wouldn't want a little help getting ready before sitting down behind the teacher's desk for the first time?
That's where First-Year Teaching For Dummies comes in. You'll find easy-to-follow strategies and techniques to help you navigate the politics of education in your community, develop fun and fulfilling relationships with your students, and refine your own instructional style. You'll learn to:
- Survive and thrive in your first two weeks as you hit the ground running and win over your students, coworkers, and administrators
- Avoid or reduce the major stressors that can lead to burnout and other common problems
- Understand and handle twenty-first-century issues with skill and sensitivity
It's almost time for you to take charge of your first classroom and you're raring to go. So, grab a copy of First-Year Teaching For Dummies to find the last-minute tips and common-sense guidance you need to help make your first school year a rewarding one!
Bitcoin Investing, Blockchain and Cryptocurrencies for Dummies
Learn to Invest in Cryptocurrencies & Bitcoin Mining to Become Financially Free
by Anthony Williams
read by James Michaels
Part of the For Dummies series
Are you interested in learning more about crypto?
Would you like to become an expert in crypto trading? If you said yes, then this audiobook is for you.
Developed with the beginner in mind, this audiobook covers the most crucial aspects in the crypto space for you to excel in your ability to invest. It is structured in such a way that your knowledge will be built gradually, where we begin with explaining terminology and after you understand the different concepts we will proceed and go deeper into each aspect of the crypto world.
If you missed out on the development of the Internet back in the 90's, make sure you don't miss out on the development of crypto and the blockchain technology. It is the currency and data storage technology of the future.
You may be wondering if it's already to late to invest in crypto. Experts in the crypto space anticipate that as the acceptance for crypto grows, so will its price. At the same time, The US Dollar will experience immense inflation which will cause the price of e.g. Bitcoin to continue to surge. Some experts estimate prices above $5 million, whereas more conservative estimates are around $500 000.
Even if these numbers are attractive, you should always make grounded decisions when you invest in financial assets, and this audiobook will allow you to make such decisions.
In this book, you'll discover,
• Why Bitcoin has value
• Why Bitcoin is suitable to have as currency
• Better understanding of Inflation
• What the Blockchain technology is
• Benefits with Crypto & Blockchain
• The cryptocurrencies you should pay attention to
• How to mine Bitcoin
• Ether vs Ethereum
• ICO's and Crypto tokens
• Risks to mitigate while investing
• And much more
Digital Nomads for Dummies
by Kristin M. Wilson
read by Teri Schnaubelt
Part of the For Dummies series
Why work from home when you can work anywhere?
Not all who wander are lost! Digital Nomads For Dummies answers all your questions about living and working away from home, short term or long term. Become a globetrotter or just trot around your home country, with the help of experienced digital nomad Kristin Wilson. Millions of people have already embraced the lifestyle, moving around as the spirit takes them, exploring new places while holding down a job and building a fantastic career. Learn the tricks of building a nomad mindset, keeping your income flowing, creating a relocation plan, and enjoying the wonders of the world around you.
• Learn what digital nomadism is and whether it's the right lifestyle for you
• Uncover tips and ideas for keeping travel fun while holding down a nine-to-five
• Travel solo or with a family, internationally or within your home country
• Create a plan so you can keep growing in your career, no matter where you are
If you're ready to put the office life behind you and the open road in front of you, check out Digital Nomads For Dummies and get your adventure started!
Public Relations for Dummies
by Eric Yaverbaum
read by Kent Klineman
Part of the For Dummies series
Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book-just clear, simple information and advice on making PR work for you.
● Understand the purpose and process of public relations management
● Choose the right PR tactics to meet your specific goals
● Use social media, including TikTok, to your advantage
● Connect with people who can help you build your brand's reputation
Instagram for Business for Dummies
by Jenn Herman
read by Chelsea Stephens
Part of the For Dummies series
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools-including shoppable posts, devoted business profiles, and advanced analytics-and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers. With this book, you'll learn how to set up your account, profile, and analytics; upload content and get smart with IG Stories and live video; build and target paid advertising; and master the art of the hashtag.
Whatever your current Instagram skill-level, there's always somewhere new to take the story of your business-and there's no better way to begin a gripping new chapter in that story than with this book.
Power Boating for Dummies
by Randy Vance
read by Bob Johnson
Part of the For Dummies series
“Power Boating for Dummies” teaches you everything you need to know about buying, choosing, operating, maintaining, and enjoying a power boat, and provides expert guidance for new boaters. This is also a fantastic book for experienced boaters, because it's full of tips and ideas on improving boating skills and getting the most out of water-time with the latest tech. With this guide, you can ace your boating pilot's exam and master the techniques you'll need to stay safe and have fun out there. You'll also find recommendations on great destinations for boating trips, plus coverage of all that's new in the world of boating-touch-screen navigation, automatic docking, smart boats, and even running routes right from your iPhone. Get on board!
-Choose the right boat for your needs and learn the safety rules
-Get good at piloting your boat in all kinds of conditions
-Outfit your boat with the right gear and supplies
-Discover new tech gadgets to make boating even more fun
For complete beginners who are new to power boating, as well as more experienced boaters looking for a complete reference, “Power Boating For Dummies” is a must.
Rugby for Dummies
by Mathew Brown
read by Gabriel Vaughan
Part of the For Dummies series
Rugby For Dummies, Fourth Edition teaches you the essential elements of the fast-growing sport of rugby, so you can follow all the action-and get ready for the US-hosted 2031 and 2033 Rugby World Cups. This helpful Dummies guide also gives you the information that you need to start playing or coaching rugby. You'll get clear explanations of the rules, insight into strategy and tactics, and info on all the most popular tournaments around the globe. Learn about the rugby greats of yesterday, plus get updates on the most significant changes at every level, from high school to international. This new edition covers the evolution of the laws that govern play and looks at how the women's game and the sevens version of the sport have grown.
- Learn how rugby is played, including necessary skills and strategies for winning
- Take a look at the most entertaining North American and international rugby competitions
- Get tips for joining a rugby team or becoming a rugby coach
- Familiarize yourself with the history of previous World Cups in time for the next one
This is the perfect Dummies guide for anyone who wants to better understand all aspects of the game of rugby.
Personal Finance for Teens for Dummies
by Mykail James
read by Ozzie Jacobs
Part of the For Dummies series
In Personal Finance For Teens For Dummies, a team of celebrated financial educators walks you through how to handle your money so you can keep your debt low (or pay it off, if you've already got some), invest intelligently, and build the future you've always dreamed about.
This is the go-to guide for any young person who gets anxious whenever they think about how they're going to make ends meet, pay for school, or save for their future. You'll explore everything from how to responsibly manage your first credit card to tips for buying your first car and finding scholarships to reduce your tuition.
You'll also find: strategies for creating a budget you can stick to and setting goals for saving and investing; explanations of how insurance-including car insurance-works, and how you can save money and time when you buy it; and much more!
So, whether you've got a teen in your life who could use a helping hand and a head start on managing their money-or you are that teen-Personal Finance For Teens For Dummies will show you the financial ropes in an easy-to-understand way.
Revolution for Dummies
Laughing Through the Arab Spring
by Bassem Youssef
read by Bassem Youssef
Part of the For Dummies series
"The Jon Stewart of the Arabic World"-the creator of The Program, the most popular television show in Egypt's history-chronicles his transformation from heart surgeon to political satirist, and offers crucial insight into the Arab Spring, the Egyptian Revolution, and the turmoil roiling the modern Middle East. Bassem Youssef's incendiary satirical news program, Al-Bernameg (The Program), chronicled the events of the 2011 Egyptian Revolution, the fall of President Hosni Mubarak, and the rise of Mubarak's successor, Mohamed Morsi. Youssef not only captured his nation's dissent but stamped it with his own brand of humorous political criticism, in which the Egyptian government became the prime laughing stock. So potent were Youssef's skits, jokes, and commentary, the authoritarian government accused him of insulting the Egyptian presidency and Islam. After a six-hour long police interrogation, Youssef was released. While his case was eventually dismissed, his television show was terminated, and Youssef, fearful for his safety, fled his homeland. In Revolution for Dummies, Youssef recounts his life and offers hysterical riffs on the hypocrisy, instability, and corruption that has long animated Egyptian politics. From the attempted cover-up of the violent clashes in Tahrir Square to the government's announcement that it had created the world's first "AIDS cure" machine, to the conviction of officials that Youssef was a CIA operative-recruited by Jon Stewart-to bring down the country through sarcasm. There's much more-and it's all insanely true. Interweaving the dramatic and inspiring stories of the development of his popular television show and his rise as the most contentious funny-man in Egypt, Youssef's humorous, fast-paced takes on dictatorship, revolution, and the unforeseeable destiny of democracy in the Modern Middle East offers much needed hope and more than a few healing laughs.
TRIZ For Dummies
by Lilly Haines-Gadd
read by Henrietta Meire
Part of the For Dummies series
Are you new to TRIZ and looking for an easy-to-follow guide on how you can use it to enhance your company's creativity, innovation, and problem-solving abilities? Look no further! Written in plain English and packed with tons of accessible and easy-to-follow instruction, TRIZ For Dummies shows you how to use this powerful toolkit to discover all the ways of solving a problem, uncover new concepts and identify previously unseen routes for new product development.
An international science that relies on the study of patterns in problems and solutions, TRIZ offers a powerful problem-solving and creativity-generating solution for companies looking to promote innovation, especially in the face of having to do more with less. You'll find out how to successfully apply this problem-solving toolkit to benefit from the experience of the whole world-not just the spontaneous and occasional creativity of individuals or groups of engineers with an organization.
With the help of TRIZ For Dummies, you'll get the skills needed to see the wood for the trees and solve complex problems with creativity, ingenuity, and innovation.
Digital Etiquette for Dummies
by Eric Butow
read by Kent Klineman
Part of the For Dummies series
Mind your online P's and Q's with this expert digital manners guide.
Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette for Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones.
You'll also:
• Learn near-universal etiquette rules for email, social media, cellphones, and more
• Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email
• Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators
A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone).
Electronic Health Records for Dummies
by Trenor Williams, MD
read by Steven Jay Cohen
Part of the For Dummies series
The straight scoop on choosing and implementing an electronic health records (EHR) system
Doctors, nurses, and hospital and clinic administrators are interested in learning the best ways to implement and use an electronic health records system so that they can be shared across different health care settings via a network-connected information system. This helpful, plain-English guide provides need-to-know information on how to choose the right system, assure patients of the security of their records, and implement an EHR in such a way that it causes minimal disruption to the daily demands of a hospital or clinic.
Offers a plain-English guide to the many electronic health records (EHR) systems from which to choose
Authors are a duo of EHR experts who provide clear, easy-to-understand information on how to choose the right EHR system an implement it effectively.
Addresses the benefits of implementing an EHR system so that critical information (such as medication, allergies, medical history, lab results, radiology images, etc.) can be shared across different health care settings
Discusses ways to talk to patients about the security of their electronic health records
Electronic Health Records For Dummies walks you through all the necessary steps to successfully choose the right EHR system, keep it current, and use it effectively.
First World War For Dummies
by Dr. Sean Lang
read by Nigel Patterson
Part of the For Dummies series
From the Somme to Gallipoli to the home front, First World War For Dummies provides an authoritative, accessible, and engaging introduction to the War to End All Wars. It takes a global perspective of this global conflict, proving insight into the actions and motivations of the participants and how each nation's story fits into the wider one.
Coverage also includes: the origins of the war and a snapshot of what the world looked like at the beginning of the 20th century; the battles of Western Europe, and action in the Southern and Eastern Fronts; the war at home-the civilian war, propaganda, opposition, politics, protests, and more; 1918: The German spring offensive, the Allied success, and the beginning of the end; and the Treaty of Versailles, the League of Nations, and the effect on the future.
First World War For Dummies is the go-to source for listeners seeking to learn more about the fundamental event of the 20th century.
Sustainable Travel for Dummies
by Lee Mylne
read by Candace Joice
Part of the For Dummies series
Sustainable Travel For Dummies is for travelers of all ages and budgets who want to reduce their carbon footprints, respect and protect the planet, contribute to local economies, and incorporate conservation into their travel experiences. This guide shows you what sustainable travel is, why it's important, and how to do it-with no travel shaming. Award-winning travel journalist Lee Mylne brings a global perspective on fun ways to travel responsibly. A must-have resource for globetrotters and for those whose travels keep them close to home, this book covers alternative transportation, unique accommodations, fulfilling cultural experiences, everything else the eco-savvy traveler needs to know.
- Discover how to plan eco-friendly trips to destinations near and far
- Reduce your carbon footprint while still enjoying life-affirming experiences
- Learn about alternative methods of transportation and sustainable accommodations
- Gain cultural awareness and get fun ideas for making the most of your travel
Sustainable Travel For Dummies is a must-listen for travelers who are new to sustainable and ethical travel and seeking practical tips for eco-conscious wandering.
Upcycling Furniture & Home Decor for Dummies
by Judy Rom
read by Callie Beaulieu
Part of the For Dummies series
Breathe new life into old furniture and thrift store finds
Upcycling Furniture For Dummies shows you how to revitalize old furniture, with just a little effort and imagination, and maybe a few coats of fresh paint. Upcycling furniture is affordable, good for the environment, and a whole lot of fun! This easy, step-by-step guide shows you how to get creative and put your own unique flair on your designs. You'll gain the knowledge and confidence you need to select items that are worth transforming or restoring and learn specific techniques to give old pieces a new lease on life.
- Learn the process of upcycling dressers, tables, chairs, and other furniture
- Enjoy the fun of sourcing items and increasing their value with your creativity!
- Update your decor with gorgeous, upcycled furniture
- Express yourself and find out how to flip your creations for a profit!
This Dummies reference is great for anyone with an interest in turning trash into treasure.