Design Elements

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists-this is the field guide for the journey!

This updated version of Rockport's bestselling “Design Elements” covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will:-Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order-See how known pairings and selection methods can be used in real-world projects-Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations-Realize the basic tenets of color theory as it is broken down into clear and actionable directives-Uncover tips and techniques for using color in client-based design work. Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!