Business of Sports

From Nike to Gatorade, sports brands pull in billions each year. Sports Brands: The Companies at the Center of the Action explores the sports industry and the history of some of its biggest players. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO. Glossary of key words Index Table of contents

Though the media focuses on the players, a team's success starts with the person calling the shots. Running the Show: The Evolving Roles of Sports Owners explores the responsibilities of sports owners and how these duties have changed over the years. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO. Glossary of key words Index Table of contents

The sports world is an increasingly lucrative business, with many professional players making millions of dollars. Managing the Money: Athlete Contracts and Salary Caps explores how teams pay their players while navigating the complex world of salary caps. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO. Glossary of key words Index Table of contents

Behind every athlete is a team of professionals, friends, and family members offering their support. The Entourage: The People Behind the Athlete explores the different people athletes rely on and their roles in the world of sports. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO. Glossary of key words Index Table of contents