Negociación
Part 1 of the Business & Leadership (Spanish) series
Virtually every aspect of life is affected by the need to negotiate. The car you drive, the house you live in, the clothes you wear, the jobs you have, the salary you earn, the debts you pay, and even the side of the bed you sleep in are all direct products of your ability to negotiate. the obligatory question is, then why isn't it taught as a compulsory subject since we are in primary school? The general objective of the negotiation process is to satisfy the needs of the participants called to negotiate. This leads us to a second question, if practically everything in life is negotiated, how can it be explained that some negotiators obtain much better results than others? Have you ever wondered why there are very successful people in business, while that there are others who, no matter how hard they try, seem unable to move forward with their projects? The truth is that there is no magic formula. What we can do is identify a series of essential strategies that the most experienced negotiators master and that help them reach agreements that satisfy all the interested parties. This book explains in detail the steps that we must follow to make a successful negotiation, in addition to to present the twenty-four strategies that exist in negotiation, which are essential to know how to identify them, as well as how we can counteract them in those cases in which the other party tries to implement them against us. Well, pay special attention to all the valuable information contained in this book. If you choose to learn and apply the secrets laid out here, you will begin to succeed and make progress in areas of your life where you haven't seen them before. No matter what excuse we give, the biggest barrier to highly effective negotiation is ourselves. It is in our hands to develop the necessary skills to achieve excellence when negotiating effectively. That is why we wanted to offer you in this book a complete manual that will help you develop these skills. If you want more information on how you can participate in our seminars, training, VIP group and our exclusive personalized consulting service, you can visit our website. Remember that there are only two types of people, those who take the initiative to seek improvements and those who choose to remain immobile while change drives them further and further away. of success. What group do you want to be in?