Big Brands

Learn the extraordinary story behind one of the most-played electronic games. See how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth billions in under ten years. This book looks at: ● The game's creator, Markus Persson, and other leaders driving Mojang's early success. ● Minecraft's fan community and the crucial role it has played in the success of both the game and the company. ● What the future might hold for Minecraft under Microsoft's ownership. From fan conventions to Minecraft on YouTube, this book takes a revealing look at Minecraft, Mojang, and the gaming industry as a whole.

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products-from the Big Mac to the Happy Meal-came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers: ● Some of the key players driving Samsung's meteoric rise. ● How the company consistently stays on the cutting edge of technological innovation. ● The marketing and public relations strategies that have built Samsung into the powerful brand it is today. From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.

Find out how Amazon became the world's largest online retailer. Discover how the company started by developing a unique way to sell books and grew into a giant of the e-commerce industry in a short span of time. This book unveils: ● The people behind Amazon's revolutionary retail and product development strategies. ● The technological innovation driven by Amazon, from the Kindle to the Fire Phone. ● What the future might hold for Amazon, from drone delivery to space travel! From the battle for e-books to Amazon's marketing savvy, this book examines the factors that led to amazing developments for the e-commerce industry as a whole.