Smart Entrepreneur

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Part I looks at how business ideas are matched with credible opportunities, whether you're starting from a perceived market or from a technology or competence that you'd like to commercialize. We emphasize the importance of considering a range of possibilities and evaluating each new idea with respect to existing alternatives already on the market, and perhaps modifying or improving it accordingly.

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full eBook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research, and seeking investment. Part III covers ways to demonstrate and test your business proposition, both technically and commercially, through prototyping and some rough-and-ready market testing.

America's slave past is being analyzed as never before, yet it remains one of the most contentious issues in U. S. memory. In recent years, the culture wars over the way that slavery is remembered and taught have reached a new crescendo. From the argument about the display of the Confederate flag over the state house in Columbia, South Carolina, to the dispute over Thomas Jefferson's relationship with his slave Sally Hemings and the ongoing debates about reparations, the questions grow ever more urgent and more difficult. Edited by noted historians James Oliver Horton and Lois E. Horton, this collection explores current controversies and offers a bracing analysis of how people remember their past and how the lessons they draw influence American politics and culture today. Bringing together some of the nation's most respected historians, including Ira Berlin, David W. Blight, and Gary B. Nash, this is a major contribution to the unsettling but crucial debate about the significance of slavery and its meaning for racial reconciliation.