No Nonsense

Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results-fast. Wilson spent more than twenty-five years researching what his clients-small and medium-sized businesses-need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. No Nonsense: Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success. The basic concept: Inspire your employees to create and maintain delighted repeat customers! This book demonstrates that business owners don't have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the more than 100 proven ideas and discover amazing results-fast! Wilson spent more than twenty-five years researching what his clients-businesses large and small-need to do to be successful in today's marketplace by hiring and motivating the right employees. These powerful ideas work. Each is presented in a bite-sized package that allows for instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. These great, practical ideas are things any business manager and owner can use to make an immediate difference in his or her business success. Ignite your people to new levels of success with these action-oriented tips to improve morale and boost the bottom line.