Little Booklet on

Design thinking is a holistic approach to development engaging key stakeholders on a journey of continuous improvement and learning. The booklet is filled with a short and concise step-by-step process, which gives a practical training in design thinking as an approach to innovation, but also contains an introduction to the background of design thinking from a theoretical perspective. The booklet shows how design thinking is about embracing a continuous improvement of the company or organisation's work, while people are the focus. The Little Booklet on Design Thinking is valuable for companies and organisations, who seek to work systematically to find solutions and methods that are not obvious.

With the increasing importance of collaboration in the siloed world of business, the second edition of The Little Booklet on Business Design overlays people, technology, market, and structure — and it helps to understand how they might interact. Business Design lets entrepreneurs use the principles of designers to help turn their ideas into reality. Built on playful design methods to explore opportunities, these techniques allow you to look at a business challenge from the perspective of a designer. The method starts with your customers' needs, incorporating your vision and learning from your own experiences. By combining analysis and strategic thinking with intuition and visualisation, you'll be better equipped to create impactful business ventures. It places your customers and your own passion at the core of your business and helps to clearly articulate the value you bring to their lives. The book gives you the opportunity to map out the business idea through a step-by-step process. Key aspects of designing a business are explored in a fun and engaging process. The process is visually and verbally presented and will be valuable for all curious entrepreneurs as well as intrapreneurs. Welcome to the world of Business Design and turn your long-cherished business dream into a reality!