Brands We Know
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(8)
ESPN
by Sara Green
Part of the Brands We Know series
It's rare to find a passionate sports fan without an ESPN subscription. ESPN is one of the top sports coverage suppliers in the world! It gives special access for viewing college sports, professional sports, esports, and more. In this company biography, young sports fans will follow the development of one sports announcer's dream.
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(16)
Coca-Cola
by Sara Green
Part of the Brands We Know series
Once a soft drink only served at soda fountains for 5 cents per glass, Coca-Cola can now be found anywhere. Who knew that one sparkling beverage could spark such a bright future for this high demand brand? This title for young readers explores how one man created more than just Coca-Cola as the drink we know.
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(8)
Kraft
by Sara Green
Part of the Brands We Know series
More than a hundred years ago, Kraft started with one man's desire to make cheese accessible and long lasting. After many experiments in his kitchen, James L. Kraft came up with processed cheese by 1916. This innovation was the first of many successes! Today, Kraft is known for its cheese Singles, Macaroni & Cheese, and many more recognized items. Kraft will inspire hungry readers with its growing product line and powerhouse partnerships.
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(7)
General Mills
by Sara Green
Part of the Brands We Know series
Did you know that General Mills had to invent a special puffing gun to make Kix, Cheerios, and other breakfast cereals? This title feeds young readers background information about the Minnesota-based company that created Betty Crocker and a hunger for grocery store goodies.
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(13)
Parker Brothers
by Sara Green
Part of the Brands We Know series
The brotherly trio of George, Charles, and Edward Parker built the Parker Brothers game brand. George, the youngest, was the inventor of the bunch. His board game Banking set the company in motion in 1883. In this business biography, young readers will learn what can happen when someone rolls the dice with an idea.
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(17)
Netflix
by Sara Green
Part of the Brands We Know series
Netflix has played a role in making binge-watching a thing. Seventy percent of its users watch television series episode after episode after episode in one sitting! This children's book rewinds Netflix back to its beginning, when the focus was mailing DVDs, and then expands upon the company's growth over a decade.
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(30)
Amazon
by Sara Green
Part of the Brands We Know series
Jeff Bezos, the founder and CEO of Amazon.com, started the internet company out of his garage in 1994. The company began as an online bookstore selling around one million titles. Since then, Amazon has grown into one of the largest online retailers in the world! This title for young readers highlights the history and innovations of this popular brand.
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(48)
Nerf
by Sara Green
Part of the Brands We Know series
Nearly fifty years ago, Reyn Guyer created the original Nerf ball. The lightweight toy appealed to many because it couldn't cause any damage! Since then, Nerf has blasted its way to becoming one of Hasbro's top brands. Learn more about the evolution of Nerf in this fun book for active minds.
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(27)
Nickelodeon
by Sara Green
Part of the Brands We Know series
As the company who brought you Rugrats, SpongeBob SquarePants, iCarly, and other loved shows, Nickelodeon has earned its rank as one of the top-rated cable networks in history. Originally called Pinwheel, this entertainment business has come a long way from dumping green slime on show contestants to earning an Academy Award for Rango, a feature film. Young readers will channel their minds to discovering more about Nickelodeon in this fun title.
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(29)
Disney
by Sara Green
Part of the Brands We Know series
Disney has made magic for kids everywhere. Since 1923, it has introduced beloved characters such as Mickey Mouse and Olaf the Snowman. Disney has also created whole worlds for children to visit across the globe with its theme parks. Curious readers will be spellbound as they learn about this enchanting company.
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(9)
John Deere
by Sara Green
Part of the Brands We Know series
Plows in the 1830s were not suitable for sticky sod, so John Deere invented a smooth, steel plow that worked for many farmers. He continued to press on by creating his own company and building a brand that is well-known today. In this title, young readers can discover more about this inspiring innovator and his company.
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(20)
McDonald's
by Sara Green
Part of the Brands We Know series
Did somebody say McDonald's? From its humble beginnings as a barbeque restaurant, McDonald's has established itself as a global giant with more than 35,000 restaurants worldwide. Find out more about how the iconic hamburger chain got its start in this title for young readers.
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(7)
Kellogg's
by Sara Green
Part of the Brands We Know series
What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the world's favorite breakfast cereals in this title for inquiring minds.
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(20)
Dairy Queen
by Sara Green
Part of the Brands We Know series
As the "Queen of Dairy", DQ captures the hearts and bellies of ice cream lovers worldwide. Dairy Queen began by selling soft serve ice cream cones with a curl on top. Soon, malts, shakes, banana splits, and more treats were added to the menu. Today, DQ has more than 6,000 stores that offer a variety of items, from thick Blizzards to crispy Chicken Strip Baskets. Readers will enjoy learning about Dairy Queen's history in this flavorful title for eager minds.
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(41)
Barbie
by Sara Green
Part of the Brands We Know series
Barbie is popular enough to be recognized by her first name alone. But does Barbie have a last name? In this book, fluent readers can find the answer to that question while discovering other interesting information about Barbie. The famous doll's life story is on full display in this title.
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(15)
Hershey's
by Sara Green
Part of the Brands We Know series
Can you believe Hershey's was not always a chocolate company? Milton Hershey only started to make this sweet treat as a coating for his already-popular caramels. But when he started to sell the extra chocolate in bar form, he became the first milk chocolate producer in America. Readers will delight in learning more about their favorite candy in this delicious title.
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(11)
Crayola
by Sara Green
Part of the Brands We Know series
The creators of Crayola changed the name of the game when they invented crayons in the early 1900s. With more than 100 colors available in crayon, marker, or colored-pencil form, the choices are endless! Unleash your colorful wings in this inspiring title for young readers.
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(20)
Ford
by Sara Green
Part of the Brands We Know series
In 1908, Henry Ford changed the automobile industry with his Model T. It was simple, affordable, and revolutionary! Two years later, Ford launched a moving assembly line that transformed manufacturing. Creative designs and innovations have made the company a successful household name. Eager readers will learn about Ford's dreams and accomplishments in this inspiring title.
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(19)
by Sara Green
Part of the Brands We Know series
Google's name today, originally "googol," was a spelling mistake, but the company's worldwide success is no error. Through the development of Google's search engine and other online tools, founders Sergey Brin and Larry Page have come a long way since their time at Stanford University. Explore more about Google's founders and innovations in this title for growing readers.
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(17)
Sony
by Sara Green
Part of the Brands We Know series
This super power technology company was built on a mission to create a place where engineers could freely work and achieve their potential. When post-war Japan entered a reconstruction period, Sony founder, Masaru Ibuka, sought to contribute to the new era, first making radios and other communication devices. Today, Sony produces high-tech televisions, cameras, gaming systems, and more. Find out more about Sony's fascinating history and successes in this title for active minds.
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(21)
Apple
by Sara Green
Part of the Brands We Know series
Though Apple was founded on April Fools' Day, this company doesn't kid around. From the start, Apple has delivered top-notch technology, including the iPod, iPad, MacBook Pro, and more. This title explores the tech-savvy side in all its inventive readers.
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(100)
Star Wars
by Sara Green
Part of the Brands We Know series
Every saga has a beginning. This marketing tagline for Star Wars: Episode I- The Phantom Menace could also be the tagline for this biography of the Stars Wars brand. Young readers will travel back to a long time ago in a galaxy far, far away…
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(103)
Nintendo
by Sara Green
Part of the Brands We Know series
From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brand's most well-known characters. Eager readers can uncover the origins of Mario and all his friends in this title about Nintendo.
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(473)
Pokemon
by Sara Green
Part of the Brands We Know series
Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by Pokémon Go players.
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(25)
Power Rangers
by Sara Green
Part of the Brands We Know series
The Power Rangers are a diverse team! Throughout its history, the team has featured members from a wide variety of backgrounds. Each of the brand's many television series and movies boost its message of teamwork and inclusion. Young readers will marvel over this popular brand's uprising and continued success!
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(32)
Hot Wheels
by Sara Green
Part of the Brands We Know series
According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars' appeal? In this biography of a brand, growing readers will learn why the production of Hot Wheels has stayed strong since the cars' first release in the 1960s.
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(23)
Target
by Sara Green
Part of the Brands We Know series
Target hits the bull's-eye when it comes to understanding its customers. The superstore offers everything from food, to clothing, to educational fundraising. Explore this inspiring title and learn how Target became one of the nation's largest discount retailers.
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(53)
My Little Pony
by Sara Green
Part of the Brands We Know series
Since the 1980s, the My Little Pony brand has worked to spread a message of friendship and happiness to its many fans around the world. In addition to its toys and television, My Little Pony has taken its mission to the streets through campaigns such as the International Day of Friendship. This title gallops through the history and development of the cute and positive brand!
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(158)
LEGO
by Sara Green
Part of the Brands We Know series
The name "LEGO" comes from the Danish phrase for "play well." The company's popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the world's third-largest toy company.
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(284)
Minecraft
by Sara Green
Part of the Brands We Know series
Minecraft players have free reign of the spaces they build in, but they better stay alert during the night! Designed by Markus Persson, Minecraft has sold over 20 million computer games since 2009! Minecraft is the epitome of imagination and creativity. In this title for exploring minds, learn more about the making of Minecraft and how this game became a hit sensation.
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(60)
Hello Kitty
by Sara Green
Part of the Brands We Know series
Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello Kitty's rise to fame and what we can expect from the brand in the future.
Company timelines give readers a comprehensive history. Grabbing introductions reel in readers immediately. Marketing slogans, often familiar, engage readers. Brand=specific info graphics provide quirky information about the companies. An example of this is showing unique McDonald's food options only available in certain countries. ""By the Numbers"" info graphics offer quantifiable information about the brand. Fun facts offer further information about the brands. Timelines, diagrams and other visual features offer clarity to the text. Well-organized chapters allow students to identify key details of a brand.
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(124)
American Girl
by Sara Green
Part of the Brands We Know series
From the start, American Girl has cared about representing diversity with its dolls. Its original young girl dolls-Samantha, Kirsten, and Molly-were introduced at a time when it was difficult to find dolls not in baby form. In this title, growing readers are likely to see dolls that look a lot like them!
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(87)
Transformers
by Sara Green
Part of the Brands We Know series
Alien robots from the planet Cybertron, Transformers characters have a fascinating backstory. They also have the special ability to alter their form for battle, morphing into weapons and machines. Advancing readers will be intrigued to learn more about how the Transformers brand has changed over the years.
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(8)
Nike
by Sara Green
Part of the Brands We Know series
Nike began with a track-and-field coach looking to give his athletes a competitive edge. Now its trademarked swoosh represents one of the most recognizable companies in the world. See how innovative thinkers changed athletic footwear forever in this title for young students.
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