Dick Van Dyke stars as Reverend Clayton Brooks, a minister in the small town of Eagle Rock, Iowa who takes up the challenge presented by ad exec Merwin Wren (Bob Newhart), a mouthpiece for Hiram C. Grayson (Edward Everett Horton) of the Valiant Tobacco Company: any city or town in America that can give up smoking for 30 days will receive a $25 million dollar check. And so begins the comic tale of the residents of Eagle Rock and their struggle to butt out and grab the dough.
