EBOOK
About
Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.
Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language-and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.
* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.
Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language-and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.
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Reviews
"George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. Thinking Points helps leaders and activists alike to turn this knowledge into a compelling vision for society."
John Podesta, CEO and President, Center for American Progress
"In Thinking Points, George Lakoff and the Rockridge Institute show how Progressives can stop appealing to some hypothetical "middle" and instead appeal to the deep morality that the vast majority of Americans share. When we speak from our hearts, the integrity of this will speak broadly."
Joan Blades, MoveOn
"Thinking Points is a must read for anyone who doesn't want speaking out to become a dying art."
Arianna Huffington