The Giving Code

Are you looking to grow your charity's income reliably? The Values-Driven Fundraising system outlined in this book helps you build trust with donors and create giving habits that last a lifetime. All this, without heavy pressure, guilt trips or transactional pitches. The author has worked in the non-profit sector for over 24 years and has worked all over the world with charities of all kinds. In this book she provides simple, step-by-step guidance and real-life examples of successful fundraising campaigns. Here's what Andy King, the UK's most influential fundraising expert (Civil Society magazine) had to say about it: "If regular giving is the baking of the fundraising world, Rachel Collinson is Mary Berry. This book gives you a recipe that you can follow in your own time, in your own way, with confidence. She teaches us which ingredients truly make a difference. She covers how to keep donors coming back for more. Perhaps most importantly, she gives realistic advice that large and small charities alike can apply. This is the essential regular giving guide."