Textbook of Urgent Care Management, Chapter 27

Chapter 27 includes: What Does Public Relations Success Look Like? The Hungry Media - What Defines Media in Today's World? - How to Talk the Talk: Using Media to Offer Your Target Market Real Solutions - Determining What is Newsworthy: Creating Your Own News Public Relations Tactics - Engage! - Get the Most out of Positive Patient Experiences Selecting a Public Relations Agency or Independent Practitioner