EBOOK

Public Relations in China

Building and Defending your Brand in the PRC

D. WolfSeries: Palgrave Pocket Consultants
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Pages
226
Year
2016
Language
English
Publisher
Palgrave Macmillan UK

About

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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    D. Wolfauthor