OtherWise

In this deep and engaging exploration of diversity in America, author Dick Martin explains how we can bridge personal differences to experience great professional success. OtherWise goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to gain a profound understanding of people unlike themselves. This is not touchy-feely stuff, but rather crucial information for businesspeople everywhere whose success depends on embracing the diverse and sometimes divisive realities of their workforce, suppliers, and customers. Readers will discover what America's changing demography means for business, how unconscious biases shape behaviors and beliefs, how to connect across cultures, borders, and perspectives, and how to move beyond tolerating differences to capitalizing on them. Even as the US grows increasingly diverse, most professionals have little real knowledge of those with different backgrounds, opinions, and beliefs. Multiethnic marketing materials are mostly a token gesture, and within companies that have diverse teams, that breadth can sometimes feel more like a challenge than an asset. OtherWise strips away the barriers of "us" and "them" and lays bare profound truths for relating to and working with one another.