HOW DO YOU NEGOTIATE with Wal-Mart? With America's President over going to war? A pay raise from an intimidating boss? More money for a struggling start-up? Sweeping social change? Your own survival when you're taken hostage by an armed killer? In this award-winning bestseller, you will travel across time through riveting, real-life David & Goliath stories ⎯ uncovering the secrets and strategies of successful smaller players so you, too, can get what you want against the odds. The chapter headers clearly outline tactics and make it easy to refer back to in the future, such as: -Apply the Right Habits -Execute the Right Strategies -Preserve Your Reputation -Shield Your Core Activities -Change How the Game Is Played -Plan to Walk Away -Use Shared Interests to Create Value
