Marketing

This is one of ten eBooks on the commercial production of ornamental fish. It is based predominantly on the author's 30 years of experience, mostly on his own farms. While a few of the eBooks are purely commercial, others, particularly those on breeding, will also be helpful to hobbyists, understandable even by beginners. The following description is provided as a guide. Options in choice of markets and marketing strategies. Advice on capturing a market share, establishing selling prices, meeting quality requirements, marketplace security and customer relations etc. Commercial interest only.