EBOOK
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Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).
It features:
The history of loyalty programs
Do loyalty programs work? An academic research review
The eight essential principles of a best-practice loyalty program
Loyalty psychology, biases, and heuristics
Loyalty program design frameworks and rewards
Games and gamification
Business-to-business (B2B) loyalty program approaches
Loyalty technology, emerging capabilities and Web3 loyalty
Member data capture, analysis, and usage
Loyalty marketing and member lifecycle management
Commercial modelling, benefits and considerations
Security and fraud risks and mitigations, and legal considerations
Loyalty program operations
The future of loyalty.
It features:
The history of loyalty programs
Do loyalty programs work? An academic research review
The eight essential principles of a best-practice loyalty program
Loyalty psychology, biases, and heuristics
Loyalty program design frameworks and rewards
Games and gamification
Business-to-business (B2B) loyalty program approaches
Loyalty technology, emerging capabilities and Web3 loyalty
Member data capture, analysis, and usage
Loyalty marketing and member lifecycle management
Commercial modelling, benefits and considerations
Security and fraud risks and mitigations, and legal considerations
Loyalty program operations
The future of loyalty.