Framing the Market

How do technology markets decide what matters-and who matters?In Framing the Market, Mohan Krishnamurthy offers a rare, insider's examination of the technology analyst ecosystem-the quiet force shaping enterprise decisions, vendor credibility, and market trends.Rather than critiquing individual firms, this book explores the function of analysis itself: why analysts exist, how frameworks and quadrants are formed, how categories create markets, and how insights gradually become benchmarks that influence buyers and vendors alike.Written with clarity, balance, and decades of industry experience, the book also addresses the challenges analysts face today-from AI-generated research and market inertia to the need for transparency, professional standards, and domain expertise.This is not an exposé.It is a field guide.For CXOs, architects, consultants, vendors, and analysts themselves, Framing the Market offers a thoughtful, respectful, and deeply practical lens on how technology markets are interpreted-and how that interpretation could evolve. Mohan Krishnamurthy is a creative visionary, blending humor with structured insights to craft stories that entertain, educate, and inspire. Passionate about cultural narratives and philosophy, he seamlessly merges tradition with modern storytelling techniques, making profound ideas accessible to all. From philosophical explorations to relatable satire, his works spark curiosity while keeping readers thoroughly engaged.With over 30 years of experience in IT Networking & Cybersecurity, Mohan is a hands-on technical expert who has co-authored eight technology titles published by Syngress, USA. His work spans the realms of technology, management, and corporate world challenges, offering practical insights and strategic solutions to professionals navigating an ever-evolving digital landscape. As a thought leader, he combines deep industry knowledge with a passion for storytelling-ensuring complex ideas are approachable and actionable.Beyond books, Mohan runs a YouTube channel, covering a wide array of topics, including Stock Market Trading, Corporate World Challenges, and bite-sized "5-Minute Tech Tips" designed to empower viewers with quick, practical solutions. His content bridges the gap between technical expertise and everyday challenges, making innovation accessible to all.An advocate for authentic expression, Mohan designs visually engaging narratives, creating immersive storytelling experiences-whether through books, digital media, or interactive elements. His creative journey is driven by the belief that legacy isn't just about preserving the past but making it relatable for future generations.Follow Mohan Krishnamurthy for:-Fiction (Tamil & English)-Engaging philosophical insights with a modern twist-Humor-driven storytelling that resonates across generations-Unique visual interpretations of cultural and mythological themes-Behind-the-scenes reflections on book creation, AI collaborations, and website innovations-Expert IT Networking & Cybersecurity insights-Practical business & stock market strategies through his YouTube channel