EBOOK
About
In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand.
This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need, how to stay current and future-proof your career, useful digital marketing tools, channels, frameworks and procedures, how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need, how to stay current and future-proof your career, useful digital marketing tools, channels, frameworks and procedures, how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
Related Subjects
Reviews
"'Finally! Someone has broken down the very complex industry of Digital Marketing! I hope that every college assigns this book to first year marketing and business students and that everyone who is currently in marketing reads it to understand that digital marketing is not just advertising online. I know I'll be sharing it far and wide.'"
Tara Hunt
"'This title is a must read for those making the transition between traditional marketing practices to digital marketing, and those working with or managing digital marketers.
It provides great insight into the fast paced environment and the terms used in the day to day life of a digital marketer, as well as key formulas required to deliver an analytical approach to this discipline.
You'll get
Jemma Davis
"'A handy companion book for anyone looking to gain a marketing qualification or embark upon a successful career in marketing in our digital age. Our fast-evolving industry needs a constant stream of fresh talent to create tomorrow's winning campaigns. With this book as your guide, the next great digital marketer might be you.'"
Allister Frost
Extended Details
- SeriesBCS Guides to IT Roles