EBOOK
Dead Air
How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Medi
David Lear3
(1)
About
EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS: 1. THEIR LISTENERS 2. THEIR ADVERTISERS 3. THEIR EMPLOYEES THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY